CNN’s videos help Hanoi lure more international visitors

The publicity campaign on Hanoi conducted by the CNN under an MoU with the city has helped attract international holiday-makers to the Vietnamese capital.
 

From the start of the 2019 contract (June 3) to the end of September, CNN had fulfilled 65.3 percent of its minimum broadcast commitment in 2019.

Meanwhile, with 748 airing times of the 60-second clips, it had surpassed the minimum commitment in the contract by 200 percent.

The clips were broadcasted in the four regions of Asia Pacific, Europe – Middle East, North America, and South Asia.

Short videos on Hanoi were also broadcast on various categories of CNN website such as world, business, tourism and style, as well as on CNN mobile apps.

Besides, the CNN also posted articles promoting Hanoi in particular and Vietnam in general on its tourism website.

Hanoi welcomed more than 4.7 million foreign tourists in the first nine months of 2019, a year-on-year increase of over 10 percent./.

VNA