Society

Communications campaign introduced to stimulate tourism

A communications campaign themed “Hello Ho Chi Minh City” will run from October to late January to promote the image of a safe and friendly HCM City and stimulate domestic tourism demand.
Communications campaign introduced to stimulate tourism ảnh 1Ben Thanh market, Ho Chi Minh City (Photo: VNA)
HCM City (VNA) - A communications campaign themed“Hello Ho Chi Minh City” will run from October to late January to promote the imageof a safe and friendly HCM City and stimulate domestic tourism demand.

The municipal Department of Tourism will hold events and activities within theframework of the event, such as the signing of tourism alliances between HCMCity and other southern localities and the south-central province of Binh Thuan,and the holding of an Ao Dai (traditional dress) festival.

An official travel identifier of HCM City will be introduced in the secondphase of the campaign.

Conferences promoting tourism links between the city and localities in the northwest,northeast, and central regions will also be organised.

Municipal authorities will also focus on fostering tourism promotion activitiesin the communications channels of international tourism organisations the city hasjoined, such the Tourism Promoting Organisation for Asia PacificCities (TPO) and the Asian Federation of Exhibition and Convention Associations (AFECA), as well asonline travel agencies (OTAs).

Deputy Director of the municipal Department of Tourism Vo Thi Ngoc Thuyhighlighted the significance of the campaign, saying that it aims to start the chainof events and tourism promotion programmes in the city’s tourism developmentstrategy to 2025 and vision to 2030./.
VNA
#communications campaign #Vietnamplus #Vietnam News Agency #domestic tourism demand #traditional dress festival Ho Chi Minh City
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