Vietnam's craft gift suppliers are gearing up for robust sales growthfor the remainder of the year, after weathering a challenging exportclimate last year, according to Kearny Alliance, a US-based non-profitorganisation that helps businesses in developing countries.
"As major export markets show signs of recovery, Vietnam craft giftsuppliers are confident of seeing stronger demand," said Vu Ngoc Khiem,programme manager of the Developing Country Export Assistance Programme.
"In fact, 90 percent of the suppliers interviewedin our survey expect export sales to increase by at least 10 percentover the next 12 months."
Sixty percent of suppliers will target the EU market, the Kearny Alliance survey showed.
More than 70 percent of craft gift producers have maintained prices through lower margins to attract buyers worldwide.
They have combined a variety of locally available materials to differentiate their products from competitors'.
Nguyen Huy Thong, sales manager of Ngoc Dong Ha Nam Company, said: "Weare focusing on pressed bamboo by using semi-automatic machines toreduce labour costs, and we have combined bamboo with woven rattan tooffer competitive quotes with unique designs."
Khiemsaid the survey showed that export prices ranged from less than 30UScents to above 20 USD, depending on type of material and design.
"Fifty-six percent of the featured suppliers are releasing new models in the coming months."
The total capacity of featured suppliers is 820,000 pieces per month, of which exports account for more than 50 percent.
The survey is part of the Vietnam Sourcing Report: Craft Gifts, whichis one of a series of emerging market sourcing reports published byKearny Alliance.
The report covers profiles of 34manufacturers, and contains descriptions, prices and packaging detailsfor 105 best selling export products.
These include crafts, gifts and novelties made of wood, bamboo, ceramic, glass, metal, fabric, plastic and more./.
"As major export markets show signs of recovery, Vietnam craft giftsuppliers are confident of seeing stronger demand," said Vu Ngoc Khiem,programme manager of the Developing Country Export Assistance Programme.
"In fact, 90 percent of the suppliers interviewedin our survey expect export sales to increase by at least 10 percentover the next 12 months."
Sixty percent of suppliers will target the EU market, the Kearny Alliance survey showed.
More than 70 percent of craft gift producers have maintained prices through lower margins to attract buyers worldwide.
They have combined a variety of locally available materials to differentiate their products from competitors'.
Nguyen Huy Thong, sales manager of Ngoc Dong Ha Nam Company, said: "Weare focusing on pressed bamboo by using semi-automatic machines toreduce labour costs, and we have combined bamboo with woven rattan tooffer competitive quotes with unique designs."
Khiemsaid the survey showed that export prices ranged from less than 30UScents to above 20 USD, depending on type of material and design.
"Fifty-six percent of the featured suppliers are releasing new models in the coming months."
The total capacity of featured suppliers is 820,000 pieces per month, of which exports account for more than 50 percent.
The survey is part of the Vietnam Sourcing Report: Craft Gifts, whichis one of a series of emerging market sourcing reports published byKearny Alliance.
The report covers profiles of 34manufacturers, and contains descriptions, prices and packaging detailsfor 105 best selling export products.
These include crafts, gifts and novelties made of wood, bamboo, ceramic, glass, metal, fabric, plastic and more./.
