Diverse choices for holidaymakers during Lunar New Year

The Tet (Lunar New Year) tourism market this year is assessed to be more exciting, as diverse domestic, inbound and outbound tours are offered.
Diverse choices for holidaymakers during Lunar New Year ảnh 1People book Tet tours (Photo: tuoitre.vn)
Hanoi (VNA) - The Tet (Lunar New Year) tourism market this year isassessed to be more exciting, as diverse domestic, inbound and outbound tours are offered.

However, the recovery has not been as fast as expectedby travel businesses due to the influence of the general business situation.

Although there is more than a week left until Tet, the domestic tour market is already bustle, as customers often book tours close to the departure date. Manybusinesses said that they have prepared services throughoutthe festival to meet demand of tourists who have unexpected spring travelplans.

In addition, many people in recent years chose tocelebrate Tet in major cities because they were also offered many new and interestingservices and destinations. In 2022, in order to attract tourists to Ho Chi MinhCity, the city's tourism sector introduced typical products with an aimof creating a unique and unforgettable experience.

Nguyen Thi Anh Hoa, director of the municipal Department ofTourism, said that to date 17 out of the 22 districts and Thu Duc City haveofficially launched tours and typical products, creating new vitalityfor inner city tourism.

This year, countries and territories in Northeast Asia suchas the Republic of Korea (RoK), Japan and Taiwan (China) are the most attractiveto Vietnamese holidaymakers.

A representative from Vietravel – one of Vietnam’s largesttour operators, said that since Taiwan officially reopened its door lastOctober, more than 150 customers visited the territory in autumn and winter,and more than 450 others have booked tours for this Lunar New Year.

This is considered a positive signal for not only Taiwan butalso Northeast Asia, as the RoK and Japan reopened their doors earlier and haveseen a positive number of Vietnamese tourists./.
VNA

See more

A view of the opening ceremony of the Ban Flower (Bauhinia) Festival 2026 in Dien Bien province on March 8 evening. (Photo: VNA)

Government leader attends Ban Flower Festival 2026 in Dien Bien province

Themed “Hoa Ban – Khat vong Dien Bien,” the festival was a highlight of the Dien Bien Culture and Tourism Week running from March 6 – 12. The annual event celebrated the beauty of the iconic Ban flower and promoted the culture, history and tourism potential of the Northwestern region.

Khem beach in Phu Quoc island of An Giang province. (Photo: VNA)

Phu Quoc strengthens appeal as international arrivals soar in early 2026

Phu Quoc special zone is increasingly affirming its strong appeal to international visitors with impressive growth, positioning the “pearl island” as a standout destination in Southeast Asia and a direct competitor to renowned resort islands such as Bali in Indonesia and Phuket in Thailand.

Leaves of loc vung (Barringtonia acutangula tree) change colour beside Hoan Kiem Lake (Photo: VNA)

Hanoi named among world’s 50 most beautiful cities by Condé Nast Traveler

Hanoi’s appearance within the global media ecosystem of Condé Nast Traveler is expected to provide a significant boost to the city’s tourism appeal. Beyond enhancing its credibility as a travel destination, the recognition could also help attract high-end tourism services and encourage higher spending by international visitors.

Overseas Vietnamese in traditional ao dai explore Nguyen Hue flower street. (Photo: qdnd.vn)

Overseas Vietnamese amplify Ho Chi Minh City’s tourism appeal

With their understanding of both local traditions and international contexts, OVs are proving to be an effective “soft bridge” in promoting the city globally, contributing to rising international arrivals and reinforcing Ho Chi Minh City’s position as a creative, globally integrated and culturally rich urban tourism destination

Smoke rises following US and Israeli airstrikes on Tehran, Iran, on March 1. (Photo: XINHUA/VNA)

Hanoi urges suspension of tours to Middle East conflict zones

Vietnamese citizens have been advised not to travel to Iran, Israel, and other countries in the Middle East at present due to ongoing conflicts and complicated security developments, according to an official dispatch sent by the department to the above-mentioned units on March 3.

A representative of a Vietnamese enterprise shows it products at ITB Berlin 2026. (Photo: VNA)

Vietnamese firms promote tourism at ITB Berlin 2026

Vietnam’s exhibition area stands out with spacious and visually striking booths featuring businesses' most outstanding products as well as Vietnam's cultural icons such as cyclo models and traditional ao dai attire while a Vietnamese cuisine counter has drawn long queues of visitors.

International tourists are increasingly choosing Phu Quoc over giants like Bali and Phuket, driven by the freshness that Phu Quoc offers (Photo: Sun Group)

US media explains why Phu Quoc is becoming a tourism phenomenon

In 2025, international arrivals to Phu Quoc surged by nearly 60%, marking a new breakthrough cycle. As 2026 begins, during the Lunar New Year alone, the island welcomed nearly 366,000 visitors (a 30% increase year-on-year), with international guests accounting for nearly 93,000 (up 24.3%).

The crystal-clear waters and powdery white sands of Kem Beach are especially appealing to visitors (Photo: Fabl Belek)

Australian magazine hails Phu Quoc as a worthy alternative to Bali

In its list of “the best Bali alternatives worth exploring,” published by Australia’s leading travel site Escape, Phu Quoc is highlighted as a standout Southeast Asian destination, thanks to its appealing blend of reasonable costs, striking scenery, and diverse experiences.

Young locals explore Co Loa Citadel in digital space (Photo: nhandan.vn)

Hanoi festivals embrace digital tools to modernise management

During spring festival season 2026, Hanoi's major celebrations have aggressively adopted digital technologies across management, organisation, communications and promotion, presenting a more orderly and civilised image for traditional events.

The international cruise ship Adora Mediterranea arrives at Chan May Port, carrying 2,613 passengers and 732 crew members from Guangzhou, China, to Hue city. (Photo: VNA)

Unified promotion strategy sets stage for tourism expansion

Vietnam’s tourism brand is demonstrating strong momentum and robust recovery amid record-breaking international arrivals, driven not only by market demand but also by renewed thinking and innovative approaches to destination promotion and marketing.

Five-coloured sticky rice encapsulates the essence of the land and skies of Muong Lo in Lao Cai province. (Photo: VNA)

Vietnam positions cuisine as core national tourism product

To build a national culinary brand, Vietnam must align heritage, the food and beverage industry, and artisan standardisation—laying the groundwork for greater global presence and the elevation of Vietnamese cuisine as a tourism icon.

Hanoi offers free admission to 17 scenic and historical relic sites and cultural landmarks from February 20 to 22, 2026, triggering a surge in visitor numbers. (Photo: VNA)

Hanoi welcomes over 3.18 million visitors in February

International arrivals to Hanoi in February reached approximately 680,800 in February, marking a 16.2% increase compared to the same month in 2025, while domestic visitors totaled around 2.5 million, up 32.3%. Total tourism revenue was estimated at 12.39 trillion VND (476 million USD), a rise of 24.8%.