From awareness to action: Shifting consumer habits towards sustainability
Sustainable consumption is not simply a social trend but a vital requirement for Vietnam’s deeper international integration and sustainable development.
Sustainable consumption is not simply a social trend but a vital requirement for Vietnam’s deeper international integration and sustainable development.
Among foreign suppliers, 176 entities had registered, declared and paid taxes through the portal by the end of September 2025. Major names include Meta, Google, Netflix and TikTok.
This year’s Online Friday will, for the first time, feature a Mega Live session, providing interactive demonstrations and detailed guidance on how to distinguish genuine from counterfeit products, helping consumers enhance their awareness and skills in identifying authentic goods.
Not just a technological tool, AI is a core strategy for transforming huge data into a competitive advantage, and serves as a key to achieving exponential growth in the digital era.
The fair shows that the omni-channel model is emerging as an inevitable path for Vietnamese enterprises seeking to stay agile and competitive. By blending physical fairs with digital platforms, businesses not only expand sales but also build long-term connections with domestic and international customers.
Deputy PM Nguyen Chi Dung’s participation provides an opportunity for Vietnam to present its dynamic business environment, new incentive policies, and priority national projects aimed at attracting high-quality capital from the Middle East and beyond.
Vietnam targets average annual growth of 11–11.5% in total retail sales of goods and consumer service revenue by 2030, along with 15–20% in e-commerce sales, accounting for 15–20% of the total.
Vietnam's e-commerce market has surpassed 25 billion USD, a 20% increase from the previous year, accounting for about 10% of total retail sales and consumer service revenue. That gives Vietnam the third place in Southeast Asia in this regard.
The digital economy of ASEAN member states valued at 263 billion USD in 2024 and is projected to grow to around 1 trillion USD by 2030. However, with the implementation of DEFA, this figure could potentially double to 2 trillion USD.
E-commerce is a pillar of digital transformation and has a key role to play in improving competitiveness and expanding international markets for Vietnamese firms, said an official from the Ministry of Industry and Trade.
The platform is expected to serve as a comprehensive digital trade gateway, enabling local businesses to directly access a network of importers, distributors, buyers, and domestic and international investment funds.
At the start of 2025, the industry had set a target of 20–22%. Yet, figures from the first eight months show growth of 25–27%, outpacing forecasts by 3–7 percentage points. This reflects both the post-pandemic momentum of the market and the impact of supportive policies, alongside changes in consumer behaviour.
By the end of 2025, Hanoi targets to have more than 60% of its OCOP product categories (excluding fresh and processed agricultural or aquatic products) available on Shoppee.
Improving the legal framework on e-commerce is crucial to better protecting consumers, preventing tax losses, and combatting counterfeit and low-quality goods traded online.
One of the key growth drivers for the paper packaging industry is the boom in e-commerce, FiinGroup reported, forecasting that the size of Vietnam's e-commerce market will reach 60 billion USD by 2030, leading to a massive demand for corrugated cartons used for shipping.
The partnership aims to support small and medium-sized enterprises (SMEs) by providing tools and technological solutions to optimise business efficiency, expand markets and strengthen competitiveness.
To support traders, the Da Nang Market Management and Development Company has launched the “Cho Da Nang” (Da Nang Market) sales group on Facebook, allowing vendors to showcase their stalls and signature products online.
For Vietnam, the journey to establish a national brand in the digital space requires a sharp strategic vision, bold innovation, and a tightly connected ecosystem involving the State, enterprises, and the community, experts have said.
The rapid growth of e-commerce in Vietnam has brought undeniable convenience, yet it also generates mounting environmental challenges, from excessive plastic packaging to increased transport emissions.
For the first time, Vietnam will integrate existing administrative data sources and apply information technology throughout the entire census process – from data collection to processing and synthesis.