Vietnam hopes to become e-commerce powerhouse in Southeast Asia

Vietnam has emerged as one of the most promising shoppertainment markets and is expected to become an e-commerce powerhouse in Southeast Asia.

A report by the E-Commerce and Digital Economy Agency under the Ministry of Industry and Trade showed that, the revenue of products sold through online business-to-consumer retail models increased from 10.8 billion USD in 2018 to 20.5 billion USD last year. The figure is forecast to surge in the coming time and exceed 26 billion USD in 2024.

Meanwhile, according to a report on online retail market in 2023 released by e-commerce data platform Metric, 2.2 billion items were successfully delivered through five major e-commerce platforms in Vietnam, namely Shopee, Lazada, Tiki, Sendo, and Tiktok Shop, a surge of about 52% over 2022.

The e-Conomy SEA 2022 report by Google, Temasek, and Brain & Company said that, Vietnam was one of the countries recording highest e-commerce growth.

The business-to-consumer revenue and sales volume in Vietnam are predicted to continue uptrend, with the five leading e-commerce platforms expecting to earn over 12 billion USD in 2024, up 35% year-on-year./.