Economic down turn boosts beer consumption in Vietnam

Beer makers in Vietnam produced 2.67 billion litres in the first eleven months of the year, up 7.8 per cent over the corresponding period last year, according to the Viet Nam Beer, Alcohol and Beverage Association (VBA).
Beer makers in Vietnam produced 2.67 billion litres in the firsteleven months of the year, up 7.8 per cent over the corresponding periodlast year, according to the Viet Nam Beer, Alcohol and BeverageAssociation (VBA).

The country's two biggestproducers, Sai Gon Beer Corporation (Sabeco) and Hanoi Beer Company(Habeco), turned out 1.19 billion litres and 490.0 million litres, up5.7 percent and 9.4 percent respectively.

Theassociation said December output would be 270,000-280,000 litres,bringing total production in 2013 to some 3 billion litres.

With this momentum, output could increase to 3.3 billion litres in2014 and 3.6 billion in 2015, VBA's vice general secretary Le Ba Co toldthe media.

Beer consumption is expected to rise sharply during Tet, so beverage companies are increasing production capacity.

Market survey company Eurowatch announced in May that Vietnamesepeople consumed 3 billion litres of beer in 2012. Each Vietnamese persondrank an average of 32 litres, making the country the third-largest percapita consumer in Asia, just behind China and Japan .

Vietnam 's per capita income in 2012 was 1,540 USD.

Vietnam was also among the world's top 25 beer-consuming nationslast year, according to Kirin Holdings Co., a major Japanese brewer.

Consumption rose highest in Nigeria (17.2 percent), followed byIndia (17 percent), Brazil (16 percent) and Vietnam (15 percent).

Luong Hoang Thai, head of the Ministry of Industryand Trade's Multilateral Commercial Department, said joining the TPPwould give local beer producers the chance to attract more investmentbut would also pose a significant challenge.

Many TPPmember countries such as the US , Japan , Canada , Mexico andChile have advantages in exporting beverages. Without an import tax,local products might not be able to compete.

The SaiGon Beer Corporation and Ha Noi Beer Company, which account fortwo-thirds of the local beer market, could be threatened by cheaperimports of popular foreign brands like Sapporo from Japan andABInBev from the US .

The main reason people stickto local brews is because they are cheap and of decent quality, Thaisaid, warning that when living standards inevitably improved, manypeople would shift to foreign beers – especially if they were sold atcheaper prices.

Global beverage firms Pepsi andCoca-Cola already dominate the local non-alcoholic beverage market. TanHiep Phat is the only domestic producer that can stand up to theirmarket power.-VNA

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