Efforts made to fully tap Dien Bien Phu’s tourism potential

The northwestern province of Dien Bien, which has been famous for the glorious Dien Bien Phu victory against the French colonists, has worked to conserve the relic complex’s historical values to attract more tourists.
Efforts made to fully tap Dien Bien Phu’s tourism potential ảnh 1The Museum of Dien Bien Phu Victory is one of the most significant works to mark the 60th anniversary of Dien Bien Phu victory in 2014.  (Photo: VNA)

Dien Bien (VNA) – The northwestern province of Dien Bien, which has beenfamous for the glorious Dien Bien Phu victory against the French colonists, hasworked to conserve the relic complex’s historical values to attract moretourists.

The Dien Bien Phu battlefield complex features 45 relic sites, of which eightwere put into operation to serve tourists. They include Museum of Dien Bien PhuVictory, victory statue, A1 Hill, Him Lam relic site, command tunnel of FrenchGeneral De Castries, Muong Phang relic site, monument featuring soldierspulling artillery by hand, and parade field to commemorate the great victory.

Efforts made to fully tap Dien Bien Phu’s tourism potential ảnh 2Hill A1 is the most famous battle of Dien Bien Phu site. (Photo: VNA)

The Government, relevant ministries and sectors and local authorities have paiddue attention to carrying out various projects to preserve and restore therelic sites. Particularly, the inauguration of the Museum of Dien Bien Phu Victoryin 2014 was one of the most significant works to mark the 60th anniversary of Dien Bien Phu victory (May 7).

According to Vu Thi Tuyet Nga, vice director of the museum, more and moretourists have come to the complex of Dien Bien Phu battlefield.

Last year, the complex welcomed over 380,000 visitors. In the first four monthsof 2018, it attracted 130,000 people, including nearly 35,000 visitors duringthe recent public holidays (April 30 and May 1) alone.

Besides the restoration of the relic sites, the locality has attached muchimportance to the communication and media work to promote tourism. Meanwhile,tour guide has been prioritised as well, Nga noted.

Dien Bien province is planning to developtourism into a spearhead economic sector, which is expected to create a drivingforce to boost other industries in the locality. However, the restoration hasrelied much on the state budget. The province should devise rational mechanismsto attract investment for preservation and upgrading projects with vision until2030.

The Dien Bien Phu victory played a decisive role in ending Vietnam’s resistancewar against the French and bringing a new momentum to the country’s revolutionand the struggle for peace, national independence and socialism.

The battle occurred in Dien Bien between March and May, 1954 under the commandof General Vo Nguyen Giap. The victory led to the signing of the 1954 GenevaAccord in which France agreed to withdraw its forces from the colonies inIndochina.-VNA
VNA

See more

The scenery outside Phong Nha Cave in Phong Nha-Ke Bang National Park is picture-perfect. (Photo: VNA)

Quang Tri to host week-long culture and tourism festival

The opening ceremony and an art programme under the same theme will take place on November 24 at Phong Nha-Ke Bang National Park in Phong Nha commune, highlighting the UNESCO-listed natural heritage site and promoting cave exploration tours.

On October 20, every woman visiting Maison Éric Kayser Phu Quoc will receive a complimentary cookie and greeting card (Photo: Sun Group)

Pink month brings a sweet October escape to Phu Quoc’s Sunset Town

Available from October 5 through October 30, the French bakery’s Pink Month Collection 2026 introduces shades ranging from delicate blush to vibrant pink across macarons, éclairs, and flower-shaped mousse cakes. Created exclusively for October, the collection brings a seasonal flourish to the pastry counter and a fresh reason to pause amid a day of sightseeing.

Sun Group’s resort in Da Nang tops the Asian resort category at Condé Nast Traveler’s 2026 Readers’ Choice Awards. (Photo: Sun Group)

Condé Nast Traveler names InterContinental Danang Best Resort in Asia for 2026

On October 6, Condé Nast Traveler announced its “Top 15 Resorts in Asia” list as part of the 2026 Readers’ Choice Awards. InterContinental Danang Sun Peninsula Resort ranked first with a score of 98.76, ahead of Wildflower Hall, Shimla - an Oberoi resort in India - which placed second with 98.56. The Oberoi Vindhyavilas Wildlife Resort, Bandhavgarh, took third place with 98.36.

Tourists experience the buckwheat flower season on the Dong Van Karst Plateau. (Photo: VNA)

Buckwheat blossoms help extend tourism season in stone plateau

Phan Duc Nam, Chairman of the Dong Van commune People's Committee, said the locality is focusing not only on flower cultivation but also on improving landscapes, environmental sanitation and tourism services. The goal is to give visitors more reasons to stay longer and return at other times of the year.

For leisure travellers, a dining venue worth experiencing can be a decisive factor in choosing a destination. (Photo: New World Phu Quoc)

From APEC to Michelin: New opportunities for Phu Quoc to extend stays, boost spending

Gwendal Poullennec, International Director of the Michelin Guide, has observed that Phu Quoc’s culinary identity is shaped by the interplay between fishing-village food culture and restaurants with an international character. This provides a foundation for the island to develop itineraries offering a variety of experiences and price points.

Pu Luong community-based ecotourism site in Thanh Hoa province attracts visitors during National Day holiday. (Photo published by VNA)

Travel firms drive tourist flows, boost tourism value

Travel companies should play a key role in directing tourist flows and linking the tourism value chain, thus enhancing the competitiveness of the tourism sector. They should go beyond selling tours to understand market demand, design products, connect services, organise tourist flows, manage risks and contribute to shaping destination images.

The picturesque scenery outside Phong Nha Cave (Phong Nha-Ke Bang National Park) (Photo published by VNA)

Vietnam steps up tourism promotion on global markets

Experts say that to turn advantages into high-value tourist arrivals, tourism promotion needs to move beyond fragmented activities towards large-scale, long-term campaigns tailored to target markets and closely linked to actual visitor experiences.

Visitors tour Hoi An Ancient Town in Da Nang city. (Photo: VNA)

Vietnam’s tourism targets 12% of GDP by 2030

Resolution 26-NQ/TW targets a direct GDP contribution of 10–12% by 2030, 45–50 million foreign arrivals, 160 million domestic visitors, and total revenue of 80–90 billion USD.