Experts stress need to promote fruit sales as peak season arrives

Vietnam's seasonal fresh fruits are nearing peak harvest, presenting perfect opportunities to boost exports.

Localities, ministries, branches, and businesses will soon be intensifying trade promotions for fruits such as lychee, rambutan, longan, durian, and avocado.

According to the Vietnam Fruit and Vegetable Association, the abundant supply of vegetables and fruits during harvest season necessitates streamlined promotions.

Trading transactions may be swift, but the consumption of large quantities of fresh produce within a short period puts significant pressure on the market.

Fresh fruits and vegetables are special products that must be sold quickly because they continue their natural growth process after harvesting and spoil rapidly. If not sold promptly, this can lead to economic losses for farmers and traders.