The Cham ethnic minority community in Chau Phong commune, Chau Doc city, in the Mekong Delta province of An Giang has diligently preserved its traditional craft while embracing tourism development. With unique cultural values, the Cham villages have become a magnet for both local and international tourists.
Traditional brocade weaving is not only a source of pride for Cham ethnic minority people, but also plays an indispensable role in their material and spiritual lives. (Photo: Vietnam+)
For nearly half a century, Mr Mohamad’s family in Chau Phong commune have dedicated themselves to preserving and presenting traditional products to domestic and foreign tourists. (Photo: Vietnam+)
Each step of the weaving process requires the skilled hands of artisans, as they invest considerable time and effort in creating exquisite, high-quality products. (Photo: Vietnam+)
Mr. Mohamad has a long-term vision of blending the preservation of traditional crafts with tourism, aiming to showcase the exceptional allure of Cham brocade to visitors. (Photo: Vietnam+)
In addition to specialising in making sarongs and bandanas, Mr. Mohamad also ventures into crafting new brocade patterns in myriad vibrant colours, fashioning them into diverse handbag designs to cater to the varying tastes of tourists. (Photo: Vietnam+)
With a population numbering more than 40,000, the Cham ethnic minority group in Binh Thuan province boasts a treasure trove of cultural heritage items. Over the years, the province has paid due regard to promoting Cham culture in tandem with developing local tourism.
The central province of Phu Yen is now home to nearly 20,000 Cham people who are mainly living in Dong Xuan, Son Hoa and Song Hinh districts, and have well preserved their culture and customs.
The Central Highlands province of Lam Dong has targeted to complete the restoration of the Da Lat –Thap Cham railway and put it into operation by 2030.