A lack of long-term investment strategies for designing, marketing andcreating new images is the basic reason why there are so few renownedfashion brands in Vietnam although the country is one of the top tenleading garments and textiles exporters in the world.
“Businesses still depend on the kinds of materials they use and theirmanufacturing techniques to build up their trademarks and they don’tknow that to have a comprehensive fashion industry, they must addresshaving a trademark and the right materials, design, production anddistribution,” said Le Quoc An, President of the Vietnam Textile andApparel Association (Vitas).
The shortcomings inweaving, dying and finishing and the lack of professional designers arealso a factor behind the poor competitiveness of Vietnamese garments andtextiles, says Nguyen Duc Hung, the Director of the Vietnam FashionDesign Institute (Fadin).
According to designerMinh Hanh, up to 90 percent of all garments and textiles companies donot have long-term development and training strategies. Their fashiontrends and designs are mainly copied from catalogues and samplessupplied by foreign partners.
Faced with thissituation, Vietnam ’s Textiles Research Institute (VTRI) has recentlycompleted a scale of clothing sizes for Vietnamese people from the agesof 6-55, based on the measurements of 16,000 people in this age group.
VTRI Director Nguyen Van Thong said that designswill be updated annually based on the demands of each group of productssuch as European-style trousers, shirts, dresses and children’s clothingat different ages.
Recognising this as progress,the Director of the Nguyen Tam Fashion Company, Ngo Thi Bau, says thatthe State should introduce policies to encourage private businesses todevelop materials and new weaving and dying techniques, as they are atthe heart of the industry.
In addition,businesses which specialise in market information and have goodknowledge of consumers likes and dislikes should link up with designersto produce the right kind of products for Vietnamese consumers, shenoted.
In an effort to promote the Vietnamesegarments and textiles trademark, several businesses have expanded theirdistribution networks, especially in foreign markets.
Recently, the Nha Be Garment Joint Stock Company successfullyfranchised its Mattana brand to an Italian partner, while the Viet TienGarments Joint Stock Corporation has opened chains of shops in severalmarkets, including Laos and Cambodia .
Vietnam ’s garments sector is targeting an export turnover of 10.5billion USD in 2010, an increase of 1.4 billion USD against last year./.
“Businesses still depend on the kinds of materials they use and theirmanufacturing techniques to build up their trademarks and they don’tknow that to have a comprehensive fashion industry, they must addresshaving a trademark and the right materials, design, production anddistribution,” said Le Quoc An, President of the Vietnam Textile andApparel Association (Vitas).
The shortcomings inweaving, dying and finishing and the lack of professional designers arealso a factor behind the poor competitiveness of Vietnamese garments andtextiles, says Nguyen Duc Hung, the Director of the Vietnam FashionDesign Institute (Fadin).
According to designerMinh Hanh, up to 90 percent of all garments and textiles companies donot have long-term development and training strategies. Their fashiontrends and designs are mainly copied from catalogues and samplessupplied by foreign partners.
Faced with thissituation, Vietnam ’s Textiles Research Institute (VTRI) has recentlycompleted a scale of clothing sizes for Vietnamese people from the agesof 6-55, based on the measurements of 16,000 people in this age group.
VTRI Director Nguyen Van Thong said that designswill be updated annually based on the demands of each group of productssuch as European-style trousers, shirts, dresses and children’s clothingat different ages.
Recognising this as progress,the Director of the Nguyen Tam Fashion Company, Ngo Thi Bau, says thatthe State should introduce policies to encourage private businesses todevelop materials and new weaving and dying techniques, as they are atthe heart of the industry.
In addition,businesses which specialise in market information and have goodknowledge of consumers likes and dislikes should link up with designersto produce the right kind of products for Vietnamese consumers, shenoted.
In an effort to promote the Vietnamesegarments and textiles trademark, several businesses have expanded theirdistribution networks, especially in foreign markets.
Recently, the Nha Be Garment Joint Stock Company successfullyfranchised its Mattana brand to an Italian partner, while the Viet TienGarments Joint Stock Corporation has opened chains of shops in severalmarkets, including Laos and Cambodia .
Vietnam ’s garments sector is targeting an export turnover of 10.5billion USD in 2010, an increase of 1.4 billion USD against last year./.
