While domestic banks are occupied tryingto find ways of ways increasing their growth with traditional products,foreign banks are focusing on services for their top-end (VIP)customers.
Namita Lal, Director of a retail bank under the Standard CharteredVietnam Bank (SCB), said that VIP customers account for 20 percent ofVietnamese banks’ customers and that this is an area where banks candevelop their services.
The Hong Kong-Shanghai Banking Corporation (HSBC) is one of theforeign banks pioneer top-end banking services. After the success of its“Priority Banking” package for customers who maintained a minimumbalance of 50,000 USD, HSBC has recently launched its HSBC Premierpackage – a comprehensive banking service that enables customers toaccess their cash from wherever they live or work around the world.
HSBC Premier will help to consolidate HSBC’s retail services inVietnam and make it stand out from others in the market, said LouisaCheang, Regional Director of HSBC’s Personal Financial Services inAsia-Pacific.
Many other wholly foreign-invested banks such as ANZ, Citibank andStandard Chartered are preparing to launch similar services that willtarget their premier customers.
While ANZ’s top-end services will focus on making its services moreconvenient and introduce an asset management service for customers,Citibank’s Citi-Gold package provides special services that are suitablefor each customer’s individual financial demands.
A spokesperson from the Vietnam Technological and Commercial JointStock Bank (Techcombank), the first domestic bank to introducepreferential services for VIPs, said that the economy still faces manydifficulties so almost all the domestic banks are trying to developtraditional products such as loans, deposit accounts and paymentservices to maintain their growth.
In 2009, Techcombank and Bao Viet got together to provide abanking-insurance service for their top-end customers./.
Namita Lal, Director of a retail bank under the Standard CharteredVietnam Bank (SCB), said that VIP customers account for 20 percent ofVietnamese banks’ customers and that this is an area where banks candevelop their services.
The Hong Kong-Shanghai Banking Corporation (HSBC) is one of theforeign banks pioneer top-end banking services. After the success of its“Priority Banking” package for customers who maintained a minimumbalance of 50,000 USD, HSBC has recently launched its HSBC Premierpackage – a comprehensive banking service that enables customers toaccess their cash from wherever they live or work around the world.
HSBC Premier will help to consolidate HSBC’s retail services inVietnam and make it stand out from others in the market, said LouisaCheang, Regional Director of HSBC’s Personal Financial Services inAsia-Pacific.
Many other wholly foreign-invested banks such as ANZ, Citibank andStandard Chartered are preparing to launch similar services that willtarget their premier customers.
While ANZ’s top-end services will focus on making its services moreconvenient and introduce an asset management service for customers,Citibank’s Citi-Gold package provides special services that are suitablefor each customer’s individual financial demands.
A spokesperson from the Vietnam Technological and Commercial JointStock Bank (Techcombank), the first domestic bank to introducepreferential services for VIPs, said that the economy still faces manydifficulties so almost all the domestic banks are trying to developtraditional products such as loans, deposit accounts and paymentservices to maintain their growth.
In 2009, Techcombank and Bao Viet got together to provide abanking-insurance service for their top-end customers./.
