Officials mark the start of the Vietnam National Brand Week 2022 on April 20. (Photo: VNA) Addressing the week opening ceremony,Deputy Minister of Industry and Trade Do Thang Hai, who is also Vice Chairmanof the Vietnam National Brand Council, cited a Brand Finance report as sayingthat the country’s nation brand value last year grew 21.6 percent from 2020 to388 billion USD, sustaining the 33rd position in the global rankings.
This is a considerable stepping stonefor Vietnamese businesses to improve their competitiveness in the world, hesaid, noting that with support from the Vietnam national brand programme, manyenterprises have become aware of the importance of brands so as to increaseproducts and businesses’ value.
The official pointed out the need topay due attention to advertise Vietnamese goods and brands via trade centresowned by OVs so as to improve their competitiveness in international markets.
Echoing the view, Deputy Minister of Foreign Affairs Pham Quang Hieu, Chairmanof the State Committee for OV Affairs, highlighted the contributions by the 5.3million Vietnamese people living abroad, especially the entrepreneurs workingin over 100 countries and territories, to the promotion of trade, products, andbrands of Vietnam.
He said with their knowledge, experience,and love for the homeland, OV entrepreneurs have surmounted numerous challengesto bring Vietnamese goods to their host countries. They have also helpeddomestic agencies and businesses to learn about laws and consumers’ tastein other countries.
In the time ahead, the Ministry ofForeign Affairs will push ahead with economic diplomacy and coordinate with theMinistry of Industry and Trade, localities, and agencies to boost the export ofVietnamese goods to the strongly recovering markets so as to capitalise on thegrowth trend in the global economy, according to Hieu.
At the national brand forum,participants discussed issues that attracted many companies’ attention,including the nation brand in relation to product and enterprise brands,international experience in nation brand building, how to raise the stature of Vietnamesebrands amid the integration trend, and measures for helping firms overcomechallenges./.
VNA
