German enterprises eye up Vietnamese market

German enterprises are showing an increased interest in the Vietnamese market, proven by their decision to host the Asian-Pacific Conference of German Businesses (APK) in Vietnam this November.
German enterprises are showing an increased interest in the Vietnamesemarket, proven by their decision to host the Asian-Pacific Conference ofGerman Businesses (APK) in Vietnam this November.

Since the two countries upgraded their relations to a bilateralstrategic partnership in October 2011, their business communities havebenefitted from increased mutual trust and investment links, accordingto the European Market Department under the Ministry of Industry andTrade.

German businesses are keen on exploringVietnam , the dynamic and promising market, which acts as a bridgebetween ASEAN and the northeastern Asian nations, including China,Japan and the Republic of Korea.

Tradebetween Germany and Vietnam reached over 4.9 billion USD during thefirst eight months of this year, with Vietnam generating nearly 3.32billion USD in export revenue and importing goods worth more than 1.63billion USD.

Currently, the European country ranks22 nd out of Vietnam’s 101 foreign investors, with 238 validforeign direct investment projects worth 1.3 billion USD.

Notably, leading German brands such as Mercedes Benz, Siemens andAdidas are very popular in Vietnam, which has evolved as a newpromising market.

The Vietnamese Government’sefforts to implement its economic development policy in the light ofrapid and deep global integration are considered a plus point, GermanAmbassador to Vietnam Jutta Frasch said.

Particularly, Vietnam and the EU are accelerating negotiations on afree trade agreement (FTA) in a bid to increase demand in the respectivemarkets.

As one of Vietnam’s biggest tradepartners, Germany provides technical assistance that enables Vietnamto penetrate the EU market, especially the markets for garments,textiles, footwear and seafood./.

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