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Customers flock to gold shops on God of Wealth Day. (Photo: Van Giap/VNA)
Customers flock to gold shops on God of Wealth Day. (Photo: Van Giap/VNA)
A bustling gold trade at Bao Tin Minh Chau jewelry store on Tran Nhan Tong Street, Hanoi. (Photo: Van Giap/VNA)
A bustling gold trade at Bao Tin Minh Chau jewelry store on Tran Nhan Tong Street, Hanoi. (Photo: Van Giap/VNA)
Tran Nhan Tong Street in Hanoi comes alive on God of Wealth Day. (Photo: Tran Viet/VNA)
Tran Nhan Tong Street in Hanoi comes alive on God of Wealth Day. (Photo: Tran Viet/VNA)
The Year of the Snake mascot by Doji Gold Company. (Photo: Tran Viet/VNA)
The Year of the Snake mascot by Doji Gold Company. (Photo: Tran Viet/VNA)
Customers purchase gold on God of Wealth Day at a jewelry store on gold and silver street, District 5, Ho Chi Minh City. (Photo: Hua Chung/VNA)
Customers purchase gold on God of Wealth Day at a jewelry store on gold and silver street, District 5, Ho Chi Minh City. (Photo: Hua Chung/VNA)
Buyers at a gold shop on gold and silver street, District 5, Ho Chi Minh City. (Photo: Hua Chung/VNA)
Buyers at a gold shop on gold and silver street, District 5, Ho Chi Minh City. (Photo: Hua Chung/VNA)
Gold shops on Tran Nhan Tong Street in Hanoi promote God of Wealth Day. (Photo: Tran Viet/VNA)
Gold shops on Tran Nhan Tong Street in Hanoi promote God of Wealth Day. (Photo: Tran Viet/VNA)
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Gold buyers crowd shops on God of Wealth Day 2025

On God of Wealth Day, the 10th day of the first lunar month in the Year of the Snake 2025, many people lined up early in the morning at gold and jewelry shops in Hanoi and Ho Chi Minh City, hoping to buy gold for good fortune, prosperity, and wealth in the new year.

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