
Vietnam targets global Halal market as US tariffs bite
With the US imposing reciprocal tariffs on exports, many Vietnamese firms are pivoting to the burgeoning global Halal market to diversify their revenue streams and boost export growth.
With the US imposing reciprocal tariffs on exports, many Vietnamese firms are pivoting to the burgeoning global Halal market to diversify their revenue streams and boost export growth.
Ngo Xuan Nam, Vietnam SPS Office Deputy Director, stated that the upgraded SPS chapter promises smoother, more transparent exports of agricultural products within the bloc and helps minimise unnecessary risks.
Vietnam’s agro-forestry-aquatic product exports are projected to surpass 62 billion USD this year, with a record trade surplus of 18.6 billion USD, marking a new milestone for the sector. This promising achievement signals potential for even stronger growth in 2025, industry insiders have said.
With its strategic geographic location near major Muslim countries, Vietnam has a huge advantage to access the Halal markets, many of which are open to importing local agricultural products. Therefore, adapting to the regulations of these markets will help businesses and cooperatives gain a competitive edge.
Halal products for export require critical international certification and adherence to Halal standards, heard a conference on trade performance held on November 14 in Ho Chi Minh City as part of the Vietnam Foodexpo 2024.
The Halal market, catering to Muslim consumers, holds vast potential in terms of scale, population, spending power, and industry diversity. It presents a promising opportunity for Vietnam’s export sectors, particularly agriculture. However, strict Halal standards make it a challenging market for Vietnamese agricultural products.
Vietnam aims to develop its Halal industry into a key strength, positioning the country as an indispensable destination on the global Halal map.
The global Halal market has a massive scale and great development potential thanks to the 2-billion-strong Muslim community that accounts for nearly 25% of the world's population. It is forecast to reach about 2.8 billion people by 2050, with a market value expecting to hit 10 trillion USD by 2028.
With a large population and a rapidly growing Halal food market, the Middle East-North Africa (MENA) region is a potential market for Vietnamese businesses.
The billion-USD Halal market, fueled by a surging global Muslim population, is considered one of the drivers for Vietnam's exports in the future.
Experts see a golden opportunity for Vietnam to tap into the booming Halal market, fueled by a surging global Muslim population.
Experts see a golden opportunity for Vietnam to tap into the booming Halal market, fueled by a surging global Muslim population.