Travel

Hanoi gears up for tourism breakthroughs

With a strong recovery in 2023, Hanoi’s tourism has been gearing up for more breakthroughs this year.
Hanoi gears up for tourism breakthroughs ảnh 1

The Thien Quang well is a highlight in the night tour in Van Mieu – Quoc Tu Giam. (Photo: VNA)

Hanoi (VNA) – With a strong recovery in 2023, Hanoi’s tourism has been gearing up for more breakthroughs this year.

Last year, Hanoi attracted 24 million visitors, an increase of 27% from 2022 and 9.1% higher than the plan. Of them, there were 20 million domestic holidaymakers, a year-on-year rise of 16.3% and equivalent to 91% of the number in 2019 before the COVID-19 pandemic.

The city’s tourism revenue in 2023 was estimated at 87.65 trillion VND (3.65 billion USD), 45.5% higher than that of 2022.
Not only exceeding tourism targets, Hanoi received international tourism awards including “Asia's Leading City Destination 2023”, and “Asia's Leading City Break Destination 2023” while its Department of Tourism won the title of “Asia's Leading City Tourist Board”.

The city's tourism has thrived thanks to comprehensive innovation, focusing on innovating products, taking advantage of heritage tourism and craft village tourism, exploiting new tourism fields that link with each locality's strengths, and promoting digital transformation.

Besides new night tours, Hanoi has also promoted community-based tourism, ecotourism and agritourism.

Regarding digital transformation, Hanoi launched a tourism database system at dulich.myhanoi.vn in early 2023. It has been developing a digital tourism map in Vietnamese and foreign languages to serve its smart tourism development.

Hanoi gears up for tourism breakthroughs ảnh 2Quang Phu Cau incense-making village in Ung Hoa district. (Photo: VNA)
Since the end of 2023, the city's tourism has studied developing new tourist routes, including the "Exploring the Nam Thang Long Heritage Road", which taps the strengths of cultural heritage and craft villages in suburban localities; and the route from the city’s centre to districts of Thanh Tri, Thuong Tin, Phu Xuyen, taking tourists to famous craft village in the districts.

Another route is from the city’s centre to Binh Da communal house in Thanh Oai district, Quang Phu Cau incense-making village in Ung Hoa district, and a silk village in My Duc district.
Chairman of the Hanoi Tourism Association Phung Quang Thang said that the routes aim to diversify tourism products that link localities together.

Director of the city’s Department of Tourism Dang Huong Giang said that Hanoi targets 26.5 million visitors in 2024.
Together with heritage tourism, the city will also promote strong tourism products such as culinary tourism, MICE tourism, and wellness tourism./.
VNA
#VietnamPlus #Vietnam News Agency #Hanoi #tourism Ha Noi
Follow VietnamPlus

Related News

Hanoi’s economy expands 6.27% in 2023

Hanoi’s economy expands 6.27% in 2023

Hanoi has recorded a year-on-year growth rate of 6.27% in gross regional domestic product (GRDP) in 2023, with improvement seen quarter by quarter, said the municipal Statistics Office.
Hanoi’s State budget collection up nearly 24% in 2023

Hanoi’s State budget collection up nearly 24% in 2023

The State budget revenue of Hanoi as of December 28 topped 405.2 trillion VND (nearly 16.7 billion USD) or 114.8% of the projection, up 23.8% compared to the same period last year, according to the municipal Department of Finance.
Hanoi’s CPI up 2.04% in 2023

Hanoi’s CPI up 2.04% in 2023

Hanoi’s consumer price index (CPI) in 2023 is estimated to increase 2.04% year-on-year, according to the Hanoi Statistics Office.

See more

The blending of culture, architecture and art on Phu Quoc is shaping a cosmopolitan city. (Photo: Sun Group)

Phu Quoc: Where the world meets through architecture

The presence of diverse international architectural styles across Phu Quoc, rather than a single traditional architectural system, is not accidental but rooted in the island’s unique development context. Unlike cities with centuries of urban heritage such as Hoi An or Hue, Phu Quoc is a tourism destination that has grown rapidly over just the past few decades, without a clearly layered architectural legacy to inherit.

The luxurious resorts ecosystem contribute to elevating Phu Quoc's image in the eyes of international media. (Photo: Sun Group)

Phu Quoc and its luxury resorts "take the leaderboard by storm" in DestinAsian rankings

On March 6, 2026, the prestigious travel magazine DestinAsian officially announced its list of the top 10 islands in Asia for 2026 as part of its Readers' Choice Awards. Not only was it the sole representative from Vietnam, but Phu Quoc also made a remarkable impression by climbing to the runner-up position, continuing an impressive three-year upward trend.

A view of the opening ceremony of the Ban Flower (Bauhinia) Festival 2026 in Dien Bien province on March 8 evening. (Photo: VNA)

Government leader attends Ban Flower Festival 2026 in Dien Bien province

Themed “Hoa Ban – Khat vong Dien Bien,” the festival was a highlight of the Dien Bien Culture and Tourism Week running from March 6 – 12. The annual event celebrated the beauty of the iconic Ban flower and promoted the culture, history and tourism potential of the Northwestern region.

Khem beach in Phu Quoc island of An Giang province. (Photo: VNA)

Phu Quoc strengthens appeal as international arrivals soar in early 2026

Phu Quoc special zone is increasingly affirming its strong appeal to international visitors with impressive growth, positioning the “pearl island” as a standout destination in Southeast Asia and a direct competitor to renowned resort islands such as Bali in Indonesia and Phuket in Thailand.

Leaves of loc vung (Barringtonia acutangula tree) change colour beside Hoan Kiem Lake (Photo: VNA)

Hanoi named among world’s 50 most beautiful cities by Condé Nast Traveler

Hanoi’s appearance within the global media ecosystem of Condé Nast Traveler is expected to provide a significant boost to the city’s tourism appeal. Beyond enhancing its credibility as a travel destination, the recognition could also help attract high-end tourism services and encourage higher spending by international visitors.

Overseas Vietnamese in traditional ao dai explore Nguyen Hue flower street. (Photo: qdnd.vn)

Overseas Vietnamese amplify Ho Chi Minh City’s tourism appeal

With their understanding of both local traditions and international contexts, OVs are proving to be an effective “soft bridge” in promoting the city globally, contributing to rising international arrivals and reinforcing Ho Chi Minh City’s position as a creative, globally integrated and culturally rich urban tourism destination

Smoke rises following US and Israeli airstrikes on Tehran, Iran, on March 1. (Photo: XINHUA/VNA)

Hanoi urges suspension of tours to Middle East conflict zones

Vietnamese citizens have been advised not to travel to Iran, Israel, and other countries in the Middle East at present due to ongoing conflicts and complicated security developments, according to an official dispatch sent by the department to the above-mentioned units on March 3.

A representative of a Vietnamese enterprise shows it products at ITB Berlin 2026. (Photo: VNA)

Vietnamese firms promote tourism at ITB Berlin 2026

Vietnam’s exhibition area stands out with spacious and visually striking booths featuring businesses' most outstanding products as well as Vietnam's cultural icons such as cyclo models and traditional ao dai attire while a Vietnamese cuisine counter has drawn long queues of visitors.

International tourists are increasingly choosing Phu Quoc over giants like Bali and Phuket, driven by the freshness that Phu Quoc offers (Photo: Sun Group)

US media explains why Phu Quoc is becoming a tourism phenomenon

In 2025, international arrivals to Phu Quoc surged by nearly 60%, marking a new breakthrough cycle. As 2026 begins, during the Lunar New Year alone, the island welcomed nearly 366,000 visitors (a 30% increase year-on-year), with international guests accounting for nearly 93,000 (up 24.3%).

The crystal-clear waters and powdery white sands of Kem Beach are especially appealing to visitors (Photo: Fabl Belek)

Australian magazine hails Phu Quoc as a worthy alternative to Bali

In its list of “the best Bali alternatives worth exploring,” published by Australia’s leading travel site Escape, Phu Quoc is highlighted as a standout Southeast Asian destination, thanks to its appealing blend of reasonable costs, striking scenery, and diverse experiences.

Young locals explore Co Loa Citadel in digital space (Photo: nhandan.vn)

Hanoi festivals embrace digital tools to modernise management

During spring festival season 2026, Hanoi's major celebrations have aggressively adopted digital technologies across management, organisation, communications and promotion, presenting a more orderly and civilised image for traditional events.

The international cruise ship Adora Mediterranea arrives at Chan May Port, carrying 2,613 passengers and 732 crew members from Guangzhou, China, to Hue city. (Photo: VNA)

Unified promotion strategy sets stage for tourism expansion

Vietnam’s tourism brand is demonstrating strong momentum and robust recovery amid record-breaking international arrivals, driven not only by market demand but also by renewed thinking and innovative approaches to destination promotion and marketing.