Many OCOP products of Hanoi are introduced to visitors to an exhibition held at the Royal City residential area until July 24. (Photo: VNA) Addressing a ceremony to announcethe recognition on July 22, Chu Phu My, Chief of Hanoi’s Coordinating Officefor the New-Style Rural Area Building Programme, spoke highly of the strongefforts made by local departments, sectors, localities and producers to carryout the OCOP programme.
He asked producers to continue improvingthe quality, design and packaging of the recognised products and enhanceconnectivity with other stakeholders in value chains to further develop theirproducts.
In 2021, the capital city recognised595 OCOP products, including 367 rated four stars and 228 rated three stars.
Deputy Chief of the office Ngo VanNgon said to help producers tackle difficulties caused by the COVID-19 pandemicand resume production and business activities, the office has organised manyinvestment and trade promotion events and assisted them to take part in similaractivities in other localities such as an OCOP product forum of the MekongDelta held in Dong Thap province and the Vietnam fruit and OCOP productsfestival in Son La province.
From now to the end of 2022, fourevents will be held in different districts of Hanoi to introduce OCOP productsof not only the city but also other provinces in the northern, central, CentralHighlands and southern regions.
Authorities will assist with theopening of OCOP showrooms so that these products can access more consumerscity-wide. Distributors, shopping centres, supermarkets, grocery and handicraftstores and e-commerce platforms will be encouraged to tighten links with producersto boost sales of OCOP items, according to Ngon.
On this occasion, an exhibition oflocal OCOP products is taking place at the Royal City residential area untilJuly 24.
So far, Hanoi has recognised 1,649OCOP products, including four products rated five stars, 1,098 others ratedfour stars, and 534 rated three stars. It is taking the lead nationwide interms of the numbers of OPOP products and five-star OCOP products.
Apart from product assessment and rating, the city has also paid attention to organisingevents, fairs and workshops to increase connectivity under value chains andadvertise those products to other localities in Vietnam and internationalpartners. Many showrooms of OCOP products have also been opened in tandem withthe development of craft village tourism and rural tourism.
By 2025, Hanoi looks to have anadditional 2,000 OCOP products rated at least three stars, all communes thatmeet advanced criteria of the new-style rural area building programme havingOCOP products, and at least 70% of OCOP product makers being cooperatives,cooperative groups and businesses.
Meanwhile, the municipal People’s Committee also made a plan on developing agricultural and rural tourism in tandem with new-style rural area building during 2022 - 2025, part of efforts to boost sustainable tourism development.
In this plan, each suburban district holding potential and advantages for agricultural and rural tourism will develop from one to three community-based tourism services or sites, with at least 50% of those products registered for intellectual property protection and recognised as three-star or higher products under the OCOP programme.
The OCOP programme was initiated bythe Ministry of Agriculture and Rural Development in 2008, based on Japan’s“One Village, One Product” and Thailand’s “One Tambon, One Product” programmes.It is an economic development programme for rural areas and also to help implementthe national target programme on new-style rural area building.
OCOP products are made basing on the combinationof local resources, traditional culture, and advanced technology, thuspromoting product diversification, quality, packaging, and origin traceability.
The programme has provided farmers with the chanceto come together to form cooperatives, which in turn have enabled farmers tocreate goods with better quality, design, and packaging that meet higherstandards and match market demand./.
VNA
