Featuring around 120 standard booths, the festival has attracted nearly 110 enterprises from 14 provinces and cities nationwide, including Dien Bien, Lao Cai, Son La, Ninh Binh, Thai Nguyen, Quang Ninh, Hai Phong, Bac Ninh, Hung Yen, Hanoi, Thanh Hoa, Da Nang, Ho Chi Minh City and Khanh Hoa.
Vietnam needs to change its trade promotion activities to increase the export of OCOP products in a more diversified, innovative and sustainable manner, according to experts at a seminar on enhancing the export of these products held by Industry and Trade Magazine on December 24.
The festival functions as a space to bring together regional OCOP excellence, a forum connecting OCOP stakeholders with distributors, investors, experts and consumers, and a platform to spread pride in indigenous culture, local knowledge, and the aspiration for legitimate prosperity.
Covering over 100 square metres, the Vietnamese pavilion features an open, elegant design reflecting contemporary Asian aesthetics. It serves not only as a display area but also as a cultural bridge, enabling European visitors to experience the artistic and culinary heritage of Vietnam.
The exhibition features 37 booths, including 22 from Vietnamese localities, 15 from Japan, and five spaces dedicated to Vietnam–Japan cultural interaction.
Starting with just 18 colonies, Thanh has expanded his farm to over 500 colonies across a 2,000-square-metre area after three years. He has since founded Mekong Bee Herbal Beekeeping Co., Ltd.
The Bac Ninh Fruit Festival 2025 will not only spotlight the province’s agricultural strengths and signature produce but also reinforce its image as a dynamic and sustainably developing locality.
A trade promotion fair for localities in the Red River Delta opened on November 10 in the northern province of Hung Yen, aiming to foster regional connectivity, promote sustainable development and enhance brand of regional products.
The Tri Tin Seaweed Company, founded by Le Ben, has pioneered a new path for the province’s aquaculture sector by establishing a fully integrated production chain, applying high-tech processes, and adhering strictly to international standards.
Hanoi will open an online store showcasing Hanoi's products on the e-commerce platform Shopee. It will introduce digital tools such as electronic signatures, e-contracts, e-invoices, and product traceability systems for local producers and businesses participating in the booth.
From its opening days, the “Essence of Hanoi” zone at the first Autumn Fair 2025 in Hanoi has lured thousands of domestic and foreign visitors seeking to explore, experience, and shop.
Prime Minister Pham Minh Chinh stressed that this is a major economic and cultural event with national and international significance, showcasing exemplary Vietnamese products and brands that reflect the nation’s identity and ingenuity.
Featuring hundreds of domestic and foreign firms with thousands of booths, the fair spans various sectors, from industry, technology, and consumer goods to handicrafts, farm produce, food, and OCOP items.
Featuring specialties from 34 provinces and cities, the exhibition highlights the diversity and richness of Vietnam’s agriculture, from fresh produce and seafood to processed goods and iconic regional products. Visitors will have the chance to explore and taste “Made in Vietnam” items while learning about their journey from farms to dining tables.
By the end of 2025, Hanoi targets to have more than 60% of its OCOP product categories (excluding fresh and processed agricultural or aquatic products) available on Shoppee.
The Ministry of Industry and Trade (MoIT) has asked its affiliated agencies to accelerate industrial restructuring, with a focus on mastering, transferring and applying new technologies, and developing high-quality human resources for strategic, foundational, emerging and supporting industries.
The initiative seeks to foster linkages between tourism products across different regions while preserving and showcasing ethnic cultural identities. It also aims to enhance Lam Dong’s tourism brand in both domestic and international markets, contributing to sustainable socio-economic development.
A highlight of the festival is the oceanic tuna culinary art show, offering free tastings prepared by cooks from Ho Chi Minh City, Australia, Thailand, Japan, and the Gia Lai Culinary Culture Association who will present tuna dishes in European, Asian, and Vietnamese styles.
Despite significant potential, many operators acknowledge persistent challenges to scaling and systematising the OCOP-community tourism model.
The four-day event, jointly organised by the Hanoi Department of Agriculture and Environment and Japan's AEON Group, provides an opportunity for localities, businesses and consumers to meet, exchange experiences, and strengthen the consumption of safe, high-quality agricultural products in line with sustainable development goals.