Son has utilised"giclee print" technology in his work, which features huge billboardscovering entire house fronts in various colours.
Hanoi's residential buildings, which have long shaped the face of the city,are changing: instead of windows and balconies that facilitatecommunication between neighbours, tall billboards seal houses off, bothtowards the street, the outside and the inside.
The artistseized upon the issue of these billboards and by digital means madethem into entire streets using a unique printing technique on fine artspaper and silk.
"With a closer look at the relief-likephotographs in Son's installations we see people passing by onmotorcycles," said art critic Veronika Radulovic.
"Families, workers, mothers with their children; their movements mirrorthe tempo of the times. Even the variety of motorcycles testifies toeconomic change," she added.
"My project developed based on economic change and increasing government-allowed privatisation," Son explained.
During research and implementation, the artist created a type of"photographic relief" by using both the billboards and the people whomake them as material in a topical and documentary style.
"I would like to present life in miniature, a visual game which viewers are stimulated to decode," he said.
Many art lovers attended the exhibition opening ceremony.
"I thought I was familiar with the city's streets, but the exhibit hasgiven me a whole new perspective," said visitor Pham My Dung.
Born in 1978, Son graduated from the Vietnam Fine Arts College. In2008, he began his Master's degree in Fine Art Photography at theCentral Academy of Fine Arts in Beijing .
Apart fromhis solo exhibitions Headwash (2005), High Above (2007) and New HigherLevel (2009), his works have been shown in numerous group exhibitions inVietnam and China since 2000.
Nha Mat Pho will run until March 28 at 66 Nguyen Thai Hoc Street.-VNA