Illustrative image (Source: https://tuoitre.vn)

Hanoi (VNA) – Hao Hao instant noodle has come first in Vietnam’s Top 10 most chosen fast moving consumer goods (FMCG) brands by sector 2018 for the category of food in the Brand Footprint 2018 ranking by Kantar Worldpanel, a global expert in shoppers’ behaviour.

Kantar Worldpanel, which has over 60 years’ experience, a team of 3,500, and services covering 60 countries directly or through partners, placed Hao Hao in number one spot in Urban 4 cities,  making its way into the kitchen of an additional 65,000 households in 2017.

The debut of Hao Hao Handy (cup noodle), a new pack type of Hao Hao, taps into the rising need for convenience and contributes an important part to the brand’s success.

Hao Hao noodle is also ranked fourth in the top 5 best sellers in rural areas.

Introduced 18 years ago by Vina Acecook, Hao Hao has become popular among the community due to its special taste.

The noodle packs are manufactured in accordance with Japanese standards and technology, with the support and supervision of trained Japanese and Vietnamese staff.

According to the Vietnam Investment Review, instant noodle market in Vietnam is considered extremely attractive with a market value of 27 trillion VND (about 1.19 billion USD).

At present, Vina Acecook ranks first in Vietnam in sales, with 43 percent of the market share. It sold nearly 3 billion packages of instant noodles in 2016 for 9 trillion VND (396.1 million USD).-VNA