An ao dai show takes place at the announcement event (Photo: VNA) The festival will introduce the beauty and convenience of ao dai, making it a familiar garment of people in contribution to preserving thenation’s cultural identity and promoting the image of the country and Vietnamesepeople.
Le Truong Hien Hoa, vice director of the department, saidthe event, taking place in the context of socio-economic recovery in a newnormal condition, will show domestic and international tourists a dynamic, modern,interesting and safe HCM City.
The opening ceremony on March 5 will treat the public to adisplay of more than 300 ao dai models from 15 outstanding collections byrenowned local designers.
The festival is planned to feature a peace demonstration ofover 2,000 people wearing the dress, an art programme, an exhibition, and a fashiondesign contest, among others.
It will be accompanied by a series of community-basedactivities, including a campaign calling for public servants, students, andemployees in the tourism-service sector to wear the traditional attire, andlocal tourism products and promotion events in response to the festival.
On the occasion, the Southern Women's Museum in the cityconvened an exhibition space on March 1. It is showcasing ao dai worn byVietnamese women in the two resistance wars against the French colonialists andthe American imperialists as well as more than 60 documentary photos of thedress from the early 19th century to present./.
VNA
