HCM City (VNA) – The seventh Ho Chi Minh City Ao Dai (traditionallong dress) Festival kicked off on October 11 at the Vietnam History Museum in district1, with many excellent collections of famous designers on show.
The event aimed at honouring traditional cultural values and the love for AoDai – the country’s intangible cultural heritage. Particularly, it is part ofactivities to welcome the city’s 11th Party Congress for the2020-2025 tenure.
Besides popularising Ao Dai, the festival is expected to introduce HCM City’stourist sites and people to domestic and international friends.
In his opening remarks, Chairman of the municipal People’s Committee NguyenThanh Phong said the annual festival contributes to preserving and promotingthe nation’s traditional values, and it is held in response to the “Ao dai –Vietnam’s cultural heritage” event, organised by the Vietnam’s Women Union incollaboration with the Ministry of Culture, Sports and Tourism.
Phong highlighted the necessity to preserve the beauty of Ao Dai, explaining itwill help build a modern Vietnamese culture.
This year’s event drew the participation of 14 designers, including NguyenTuan, Viet Hung, Vo Viet Chung, Ella Phan, Tuan Hai, Nhat Dung and Do TrinhHoai Nam.
The HCM City Ao Dai Festival was initiated in 2014 as an outstanding culturaland tourism event of the city. It is also a key tourism product, which wasidentified while HCM City studied and built its tourism development strategyuntil 2030./.