The International Franchise and Business Opportunities trade show will be held for the first time in Vietnam to showcase and introduce opportunities in the country and create opportunities for more international brands to gain a foothold here.
The IFBO, to be held from September 4 to 6 at the city's Tan Binh Convention and Exhibition Centre, also aims to provide a facilitative environment for Vietnamese franchise players to network and forge business partnerships with their international counterparts.
US restaurant chain Subway, Manhattan Pizza of Singapore, and Chicken Rice Shop of Malaysia will be among 70 companies from 11 countries and territories at the event.
Winston Lim, Director of Singapore-based Bizlink Exhibition Services, the exhibition organiser, said most are coming for the first time, looking for Vietnamese franchisees.
Before deciding to attend, they had done surveys to get information and gauge the market, he said.
Food and beverage chains make up the largest number.
The education and training sector will feature entities like Adam Khoo Center and SoulKids of Singapore, List Premier Education of Australia, ActionCOACH of the US, and Q-dess and Brainchecker Global Group of Malaysia.
Other sectors with a substantial presence will be fashion and technology. Lim said franchise deals in these sectors are more likely to achieve success in the Vietnamese market because of its large and young population which is willing to explore new products and services.
With Vietnam showing renewed signs of high growth, franchising is set to blossom in the country with more international firms coming to explore opportunities, he said.
Ho Khai Weng, franchise sales manager (Asia) at Subway Systems Singapore, said his company is impressed by the positive signs in Vietnam and wants to franchise in the country.
The exhibition will be organised jointly with the VCCI Trade and Service One Member Company Limited.-VNA
