
The department’s Deputy Director Le TruongHien Hoa attributed the results to the efficiency of the city’s policy to solvedifficulties and boost tourism recovery and development.
Notably, the city won “Asia's LeadingBusiness Travel Destination” and “Asia's Leading Festival & EventDestination” awards at the 2023 World Travel Awards.
In the year, the city has announced nearly50 tourism projects, with 20 new ones for medium- and high-class segments.
The highlight of the year is the first Ho ChiMinh City River Festival. The three-day event contributed to preserving andpromoting the city’s culture and history, and making use of its waterways toboost the economy and tourism, in order to build its brand as a culturally richriverside urban area.

In addition, the sector has proactivelyimplemented 13 tourism promotion programmes in Germany, Australia, Portugal,Cambodia, Thailand, Laos, the US, Singapore, Mexico, Argentina, Japan, SouthAfrica and the United Arab Emirates (UAE).
Hoa shared that the city will carry out alot of activities on the occasion of the New Year and Lunar New Year (Tet)holidays to serve local people and visitors.
Notably, the headquarters of the municipalPeople's Committee and People's Council will be open to visitors on December 30- 31, from 8:00 a.m. to 5:40 p.m.
Countdown programmes and firework displayswill be organised in various places, together with a Vietnamese Tet festivalfrom January 18-21, 2024, and Nguyen Hue flower street.
On the New Year holidays, the city also plansto organise a marathon race, a martial arts festival, and a bicycle racingtournament./.