According to the Department of Industry and Trade, this year’s event isexpected to involve 3,000 trade centres, supermarkets, convenience stores andtraditional markets and 5,300 business households, a significant increase fromlast year.
They will organise around 12,000 promotions focused on consumer products,electronics, fashion, foodstuff, cosmetics, telecom services, interiordecoration items, tourism services, hotels, and others.
Besides offering discounts, participating establishments will also offerfreebies, lucky draws and free samples.
The department said all 24 districts had completed the task of putting upbanners to promote the programme.
There are usually many programmes during the month, including an onlinepromotion week, a promotional month fair at the Phu Tho Indoor Stadium,the Diem hen Sai Gon (Saigon meeting place 2017) programme tointroduce products made by traditional villages and craft artisans, and severalothers.
Nguyen Phuong Dong, deputy director of the department, said the promotion monthwould begin with the Hoi tu hang Viet (the convergence of Vietnamesegoods) event.
To be held for the first time, it will provide Vietnamese companies with anopportunity to showcase quality products that meet export standards.
Over the last 12 years, the promotion month has become one of the city’s keytrade promotion programmes.
It is also an important part of the city’s “Vietnamese give priorityto using Vietnamese products” campaign.-VNA