Illustrative image (Photo: Booking.com) The report which surveyed 11,000 homeowners and holidayseekers across APAC, uncovered evolving trends in the short-term rentalsector from seven countries across the Asia-Pacific including Vietnam,India, Australia, New Zealand, the Republic of Korea, Japan, and China.
In particular, the report offers valuable insights into thepreferences and unique home features that attract different generations ofholiday home seekers from over 1,000 respondents aged 18 and above in Vietnam.
In Vietnam, for Gen X, who were born from 1965 to 1980, theallure of fair pricing and immaculate spaces is prioritised, with abouthalf of those surveyed favouring cost-effectiveness andcleanliness in their accommodation.
Millennials, on the other hand, crave a holistic vacationexperience, with about half saying they balance affordability,safety and the convenience of local attractions. With an eye foraesthetics and personal touches, they are drawn to homes that promise a uniquestay - be it by the beach or nestled in the hills.
Meanwhile, Gen Z has a penchant for safety and uniquehomes which dictate their choices, with a notable inclination towardspet-friendly options, the novelty of tiny homes, and glampingadventures.
Across the board, all generations agree on the need fortransparency and reliability in their holiday havens, with each seeking asanctuary that resonates with their individual expectations and wanderlust.
Varun Grover, Country Head, Vietnam at Booking.com said: “Inrecent years, we have witnessed a growing trend and desire to stay in holidayhomes, driven by the unique features that appeal to travelers. Today'stravelers seek more than just a place to stay; they crave personalisedexperiences tailored to their individual preferences.”
In another report, Booking.com reveals that in an erawhere stress and sleep disorders are on the rise, sleep tourism hasemerged as a transformative solution that fuses the allure of travelwith the essential need for quality sleep.
The Booking.com’s Travel Predictions 2024 revealedthat nearly two-thirds of APAC-based travellers want to travel in2024 to solely focus on uninterrupted shut-eye. This trend is particularlystrong in China where 83% of travellers seek vacations focused solely onuninterrupted sleep.
Vietnam ranked seventh out of ten with 67% of travellerswanting to seek sleep-focused retreats in 2024.
“In an ever-hectic world, sleep is fast becoming a preciouscommodity, with ‘sleep tourism’ a major trend as forecasted in our TravelPredictions 2024 report. With nearly 67% of Vietnamese travellerssurveyed seeking sleep-focused retreats in 2024, a shift towardsprioritising rest is evident. In response, resorts and hotels in Vietnam andaround the world are offering amenities and services to help guests get ahealthy dose of rest,” Grover said.
Da Lat, Da Nang, and Tam Dao are three destinations thatBooking.com has suggested to travellers to foster relaxation and to feel relaxedand rejuvenated./.
VNA
