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Indonesia promotes tourism on social media

The Indonesian government is set to recruit at least 15 international influencers to attract foreign tourists to the Southeast Asian country, according to Tourism Minister Wishnutama Kusubandio.
Indonesia promotes tourism on social media ảnh 1Bali is one of tourist attractions in Indonesia (Source: internet)


Jakarta (VNA) – The Indonesian government is set to recruit atleast 15 international influencers to attract foreign tourists to the SoutheastAsian country, according to Tourism Minister Wishnutama Kusubandio.

He said the government gave his ministry a budget of 72billion Rp (5.2 million USD) for promotional purposes, including the payment ofinfluencers.

Theinfluencers are coming from Indonesia's targeted countries, he added.

He said the fund is part of Indonesia's strategies to promote tourism amid the outbreakof the acute respiratory disease caused by SARS-CoV-2.

On February 26, the Indonesian government reportedly allocated the 72-billion-Rp budget for tourism promotion. The cost of hiring influencers was set under 10 percent of the total.

This is part of the incentives totalling 298.5 billion Rp to anticipate the coronavirus impact on the country's economic growth.

According to Coordinating Minister for Economy Airlangga Hartarto, the government would disburse nearly 10 trillion Rp to supress the impact of the coronavirus epidemic on Indonesia's economy./.

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