Illustrative image (Source: Nikkei) The Indonesian Ministry of Tourism and Creative Economy has adjusted the tourism development policy and strategy to quickly adapt to new tourism trends. Steps to be taken include recovering and expanding markets, diversifying products and services, improving manpower quality, recovering destinations and infrastructure, and enhancing businesses’ adaptability and competitiveness.
Talking to the Vietnam News Agency, Minister Sandiaga Uno said in the post-pandemic period, the tourism sector of Indonesia will focus on quality and sustainability and adapt to new tourism trends.
Before the pandemic, visitors to the country were mainly aged 20 - 60, travelled with their families or in groups, and sought popular entertainment places with affordable costs. At present, most of domestic and foreign tourists are youngsters travelling alone or in small groups, and choosing clean and safe destinations for their holidays.
Given this, tourism managers of Indonesia have changed their strategy which prioritises promoting natural attractions, pays more attention to health aspects, and reduces in-person contact by digitalising advertising, sale, and payment, the official said.
Tourism development will also focus more on environmental welfare, the demonstration of the pride in local culture, society, and traditional knowledge, as well as the balance between mass and quality tourism.
Besides, one of Indonesia’s efforts to boost post-COVID tourism development is to grant 12,000 CHSE (Clean, Health, Safety, and Environment) certificates to local travel businesses, he noted, adding that the tourism sector must also meet hygiene, health, and environmental sustainability requirements.
Thanks to the COVID-19 containment and the above-mentioned efforts, Indonesia welcomed nearly 5.5 million international tourist arrivals in 2022, surging 251.28% year on year and surpassing the target of 3.6 million. It looks to attract 3.5 - 7.4 million foreign tourists in 2023./.
VNA
