For many years, the RoK has remained one of Vietnam’s largest international tourism markets. As travel demand between the two countries continues to grow strongly, Sun Group’s first participation at SITF is seen as a significant step in both the group’s international tourism promotion strategy and Vietnam’s broader efforts to attract global travelers.
Far from the bustle of mass tourism, the area captivates visitors with its pristine beauty, unhurried pace of life and legends passed down through generations.
During the first five months of the year, international arrivals reached a record 10.6 million, the highest figure ever recorded for the period.
Vietnam aims to welcome 25 million international visitors and 150 million domestic travellers in 2026. Alongside the sector’s efforts, strong, responsible and innovative media engagement is expected to play a key role in helping the country achieve its tourism growth ambitions and enhance its position on the global tourism map.
Under a newly issued plan by the Ministry of Culture, Sports and Tourism, the story bank will serve as a central repository of content to be disseminated across multimedia platforms, helping bring Vietnam’s culture, people and development achievements to audiences worldwide.
Traveloka data showed strong growth in domestic travel demand during June and July, driven by beach holidays, urban getaways and event-based tourism.
For the remainder of the year, Quang Ninh province plans to host a series of major events as it works to fulfil its target of welcoming 22 million visitors, including 5.2 million foreigners, and generating 65 trillion VND in tourism revenue.
To strengthen state management of outbound travel services, VNAT urged tour operators to strictly comply with regulations governing tourism, immigration and related legal provisions.
Da Nang has continued to promote MICE tourism through support policies and destination marketing initiatives. In 2026, it expanded its MICE promotion programme under the theme “Da Nang – Elevating the MICE Tourism Experience”, offering broader incentives for domestic and international visitors.
Vietnam has consistently been recognised by international organisations and tourism awards for its diverse landscapes, rich cultural heritage, low travel costs, and improving tourism infrastructure.
Enhancing service quality, improving workforce skills and accelerating digital transformation will be crucial to strengthening the competitiveness of Vietnam’s tourism industry.
Quang Tri is sitting on a gold mine of history, culture, and wild nature, and it’s finally cashing in. The province is rolling out a slew of long-term acts to turn its good looks and deep past into a professional, cash-spinning tourism machine.
According to the Korean media, Phu Quoc is not just a beautiful beach. It is a place where tropical nature, modern entertainment experiences, romantic moments, and a sense of healing converge. An island where people come not only to travel but also to feel happiness with all their senses.
Dak Lak produces around 30% of Vietnam’s total coffee output and is home to some of the world’s finest Robusta beans. Coffee culture in the province is far more than an industry; it is a living tradition deeply embedded in daily life, intertwined with the customs of indigenous ethnic communities such as the Ede and M’nong, and the region’s vast green highlands. Visitors to Buon Ma Thuot can enjoy coffee experiences found nowhere else.
Over 600,000 Russian tourists came to Vietnam in 2025, nearly reaching the record level seen before the COVID-19 pandemic, and the momentum has continued to accelerate in 2026 with more than 500,000 Russian arrivals in the Southeast Asian country in the first four months.
In the new development phase, local authorities identify tourism as an important economic sector helping drive economic restructuring, generate jobs, improve local living standards, and uphold the unique cultural, historical and natural heritage values of Vietnam’s premier tea-growing land.
From May 25 to 29, the municipal Department of Tourism, in coordination with localities and tourism enterprises, is hosting a famtrip delegation of 28 Japanese travel companies coming for tourism survey in Hanoi, Ninh Binh and Quang Ninh.
Gia Lai province aims to position Australia as one of its key partners in developing a sustainable cultural industry.
Hanoi aims to welcome around 9.04 million international visitors and more than 27 million domestic tourists in 2026, with total tourism revenue projected at roughly 160 trillion VND.
Green transition not only helps preserve tourism resources and protect the environment, but also responds to rising market demand.
