Between 30 and 49 percent of the population in provincial towns accessthe Internet on a daily basis in 30 provinces across the country, asurvey found.
Survey findings released on April 17 saidthe people go online to read news, google information, send emails andlisten to music just like their counterparts in the country's keycities, the survey noted.
Conducted by TKL Media, a mediasubsidiary of Vietnam leading advertising company Dat Viet VAC GroupHoldings, the survey interviewed high and middle-income people agedbetween 23 and 45 in four parts of the country: the north, centre,south-east and the Mekong Delta.
Pollsters of projectGamma, as the survey was called, presented interview questionnaires to50 households in each province during last December and January. This isthe first project of its kind in the country, according to Nguyen ThiTruc Mai, managing director of TKL.
The project aims tocompare media habits in provincial towns with those in key cities likeHanoi , Hai Phong, Da Nang , Nha Trang, HCM City and Can Tho.
Usually, statistics were only available for the six key cities, not the smaller towns, she added.
The survey's findings testify to the increasing role of the Internet,which has become the second most popular media in the country aftertelevision.
Television is still the king of media in theprovinces. Four in five respondents said they switch on to TV channelseveryday to follow news, serials and movies. Among the broadcasters,Vietnam Television (VTV) has biggest market shares in the north andcentral regions of the country at 60 percent and 51 percentrespectively.
HCM City Television (HTV) and Vinh LongTelevision (VLTV) are most popular broadcasters in Southeast and MekongDelta respectively, accounting for 43 and 29 percent of the viewer shipin these regions.
Cable television packages are gainingground, the survey noted, especially in provinces neighbouring HCMCity . Almost half of the survey respondents said they watch cablechannels every day.
In northern provinces , more than 50 percent of the population subscribe to either cable or digital TV.
Regarding the print media, 54 percent of respondents said they readnewspapers everyday, while just one-fifth listened to the radio.
Poor programmes were blamed for the lack of interest in the radio.
The Gamma project was carried out at a cost of 600 million VND (29,000USD). TKL Media said they would try to conduct the survey every twoyears to keep up with latest developments in local media habits./.
Survey findings released on April 17 saidthe people go online to read news, google information, send emails andlisten to music just like their counterparts in the country's keycities, the survey noted.
Conducted by TKL Media, a mediasubsidiary of Vietnam leading advertising company Dat Viet VAC GroupHoldings, the survey interviewed high and middle-income people agedbetween 23 and 45 in four parts of the country: the north, centre,south-east and the Mekong Delta.
Pollsters of projectGamma, as the survey was called, presented interview questionnaires to50 households in each province during last December and January. This isthe first project of its kind in the country, according to Nguyen ThiTruc Mai, managing director of TKL.
The project aims tocompare media habits in provincial towns with those in key cities likeHanoi , Hai Phong, Da Nang , Nha Trang, HCM City and Can Tho.
Usually, statistics were only available for the six key cities, not the smaller towns, she added.
The survey's findings testify to the increasing role of the Internet,which has become the second most popular media in the country aftertelevision.
Television is still the king of media in theprovinces. Four in five respondents said they switch on to TV channelseveryday to follow news, serials and movies. Among the broadcasters,Vietnam Television (VTV) has biggest market shares in the north andcentral regions of the country at 60 percent and 51 percentrespectively.
HCM City Television (HTV) and Vinh LongTelevision (VLTV) are most popular broadcasters in Southeast and MekongDelta respectively, accounting for 43 and 29 percent of the viewer shipin these regions.
Cable television packages are gainingground, the survey noted, especially in provinces neighbouring HCMCity . Almost half of the survey respondents said they watch cablechannels every day.
In northern provinces , more than 50 percent of the population subscribe to either cable or digital TV.
Regarding the print media, 54 percent of respondents said they readnewspapers everyday, while just one-fifth listened to the radio.
Poor programmes were blamed for the lack of interest in the radio.
The Gamma project was carried out at a cost of 600 million VND (29,000USD). TKL Media said they would try to conduct the survey every twoyears to keep up with latest developments in local media habits./.
