The Uber office in Vietnam closed after Grab acquired the former’s operations in Southeast Asia. The deal allowed Uber to retain 27.5 percent of Grab’s shares (Photo: VNA) HCM City (VNS/VNA) - Vietnamese ride-hailing businesses are still struggling to grabmarket share even after the departure of Uber from Southeast Asia andcomplaints about the top ride-hailing app Grab.
After Uber’s exit, Vietnamese apps TaxiGo, Vivu, T.net, Xelo and Vato were setup to compete with Grab. But they have failed to attract as many passengers,mostly due to lack of advertising and promotions.
After Uber left, Grab’s rates increased, especially during peak hours, holidaysor during bad weather, according to many passengers in HCM City.
Tran Thi Kim Hong, 50, from HCM City’s District 4, who uses Grab to go to workevery day, said: “They no longer offer discounts as much as before, with pricesrising 10-20 percent, and even 50-80 percent during peak hours.”
The peak period now is one hour longer compared to the past period. “Therates also went up during non-peak hours, especially in areas where there arefewer cars,” she said.
Grab drivers have complained about high commission rates, nearly 20 percentfor veteran drivers, and more than 28 percent for new drivers.
Some drivers said they were working more hours but earning less money, whileothers who took out loans to buy a car said they were driving 10-12 hours a dayso they could pay their debts.
Despite complaints from drivers and some passengers about Grab, the companystill retains the most market share.
Vietnamese companies have invested less in advertising and have had fewerpromotions. In addition, since many of them do not have enough cars anddrivers, passengers often have to wait for a long time.
[Vietnam ride-hailing firms gear up to compete with Grab]
In some areas, for example, passengers have complained that it was difficult toget in touch with Vato, which received a 100 million USD investment from PhuongTrang Tourism Service and Transport JSC in a bid to compete with Grab.
Although the prices for T.net and Xelo are reasonable, passengers have alsocomplained that it was difficult to reach them by phone.
To attract drivers, many Vietnamese businesses have exempted the commissionrate for drivers during the initial period, and then later take a lowcommission rate of no more than 15 percent.
However, due to a limited number of passengers, the local businesses cannotfind enough drivers.
Drivers for the Vietnamese businesses have also complained about changingpolicies. As soon as revenue increases, the company’s commission rate usuallygoes up as well, they say.
As of the end of 2017, Grab had attracted 2 billion USD worth of investment frompartners to serve the Southeast Asian market. In May, Toyota raised 1 billion USD for Grab.
Meanwhile, most Vietnamese ride-hailing app businesses must rely on their ownresources, and have not called for investors.
Nguyen Xuan Thuy of the Division of Transport under the Ministry of Transport said: “What they (Vietnamese passengers) need is good service at areasonable price.”
“The more competitive the market is, the more customers will benefit. It’simportant that Vietnamese businesses recognise their shortcomings to improvetheir services,” he said.
Economist Bui Quang Tin said Vietnamese ride-hailing apps should take advantageof Uber’s exit to expand their market share and offer more choices for localcommuters.
“Those who provide the best service will be the winners,” he said.
As of April 8, all Uber rides had shifted to the Grab app, which meant thatformer Uber drivers had to either join Grab or stop working.
In the deal when Grab took over Uber operations in Southeast Asia, Uber wasallowed to retain 27.5 percent of Grab’s shares.-VNS/VNA
VNA
