Made-in-Vietnam goods win local favour

Locally-made products have won consumers’ tastes thanks to the five-year-old “Vietnamese prioritise Vietnamese goods” campaign.
Locally-made products have won consumers’ tastes thanks to thefive-year-old “Vietnamese prioritise Vietnamese goods” campaign.

The provincial and municipal departments of industry and trade haveactively organised trade fairs and exhibitions across the country topopularise Vietnamese goods, especially among locals in the remoteareas, said deputy head of the Trade’s Domestic Market Department LeViet Nga at a conference in Hanoi on July 3.

Such events haveseen more than 53,000 businesses showcasing their products at 48,000pavilions, drawing over 3 million residents as well as large crowds fromneighbouring countries such as Laos and Cambodia, Nga added.

She noted that the Ministry of Industry and Trade has approved a totalof 618 national trade promotion projects, including 356 ones targetingmarkets in the mountainous, coastal and border areas.

DeputyGeneral Director of the Vietnam National Textile and Garment Group(Vinatext) Hoang Ve Dung said the group’s retail markets are omnipresentin the country, numbering 4,125 in the previous year, up 4 percentagainst 2012 and expected to reach 4,286 by the year’s end.

Chairman of the supermarket chain Saigon Co.op Nguyen Ngoc Hoa revealedthat Vietnamese goods account for 90 to 95 percent of the domesticmarket.

Recently, Prime Minister Nguyen Tan Dung has approveda project on domestic market development, which is linked with thecampaign for the 2014-2020 period, aiming to increase the proportion ofVietnamese goods in the nationwide distribution channels to over 80percent.-VNA

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