Measures adopted to promote post-pandemic tourism growth

Illustrative image (Photo: VNA)

Hanoi (VNA) - A range of activities have been carried out to promote and recover Vietnam’s tourism sector once the COVID-19 pandemic is fully controlled.

The Vietnam National Administration of Tourism (VNAT) has shaken hands with CNN International to launch a short video entitled “Why not Vietnam?”, recommending tourists choose the country as the destination of their next holiday.

The 30-second video introduces major tourist products and sites and concludes with “When you’re ready to travel again, why not Vietnam?”

According to VNAT, the video highlights Vietnam’s charm and describes it as a safe and attractive destination for 2021.

The video is being aired on CNN Asia for six weeks starting from October 15 and can also be found at the Vietnamese tourism website www.vietnam.travel and other social network accounts of the country’s tourism sector.

Vietnam will continue introducing a series of activities to build upon the “Why not Vietnam?” video, including contests on social networks and advertisements and articles on the country’s effective response to COVID-19, assuring both local people and overseas visitors of their health and safety.

VNAT Director Dinh Ngoc Duc said that through the “Why not Vietnam?” campaign, the sector hopes to share the story of Vietnam’s solidarity in fighting the pandemic and supporting international friends.

With many untouched landscapes, Vietnam provides tourists with a peaceful journey exploring its unique local culture and cuisine.

Tourists can engage in the “Why not Vietnam” campaign by subscribing to @vietnamtourismboard on Facebook and Instagram or by accessing the www.vietnam.travel website for more information.

The Ministry of Culture, Sports and Tourism launched the second domestic tourism promotion programme in September, focusing on optimising information technology to improve the visitor experience by introducing the “Du lich Viet Nam an toan” (Safe travel in Vietnam) mobile app.

The app helps tourists remain updated on the level of safety in their current location, while providing a digital map containing information on safety and tourism services.

Just a few days after its release, the app has become one of the 30 most outstanding in the tourism sector. VNAT hopes that it will enter the top 10 and become popular among visitors and service providers./.