Mekong Delta eyes larger premium-quality rice areas to boost exports

Mekong Delta localities are enlarging areas for the cultivation of premium-quality and fragrant rice varieties highly favoured by major markets in an effort to sustainably boost exports.
Mekong Delta eyes larger premium-quality rice areas to boost exports ảnh 1Illustrative photo. (Source: VNA)
Hanoi (VNA) – Mekong Delta localities are enlargingareas for the cultivation of premium-quality and fragrant rice varieties highly favoured by majormarkets in an effort to sustainably boost exports.

Soc Trang plans to raise the revenue of agricultural cultivation to over250 million VND (10,770 USD) per hectare in average by 2025 and increase the share ofspecialty and premium-quality rice to more than 80 percent of the total output.

To this end, the province is taking measures to improve theeffectiveness of rice branding and upgrade the value chain of specialty riceproducts, including the widely-known ST24 and ST25. It will also promote cleanand environmentally-friendly cultivation of rice to enhance the sustainabilityof the sector.

Soc Trang has zoned off farming areas of specialty ricevarieties for export, established production cooperatives, andaccelerated use of advanced technology into cultivation.

Last year, agribusinesses and traders cooperated withgrowers to distribute rice cultivated on a total area of over 61,900 hectares,up 68 percent from 2020. This will lay a foundation for sustainably heighteningrice values and promote a win-win partnership among the stakeholders, said Directorof the provincial Department of Agriculture and Rural Development Huynh NgocNha.

In Tra Vinh, farmers have received support from authoritiesto produce and distribute high-quality rice cultivated from more than 1,650 hectares andthose farmed under organic standards of the EU, USDA and JAS.

Loc Troi Group JSC has helped growers to expandpremium-quality rice areas from 300 hectares in the 2021 – 2022 Winter/Springto about 1,000 hectares in the 2022 Summer/Fall season.

According to Le Van Dong, Deputy Director of the provincialDepartment of Agriculture and Rural Development, Tra Vinh eyes to have 200,000hectares under rice by 2025, of which 2,000 – 3,500 hectares will be for organicfarming and 20,000 – 30,000 hectares for clean production.

The province has also encouraged farmers to apply goodagricultural practices, for example VietGAP, that enable the efficient use ofwater and fertilisers and less use of pesticides, and improve productivity andquality.

Local rice exporter Tan Long Group has put into operationthe largest rice processing factory in Asia, equipped to the modern EU standards,with a designed capacity of some 1,000 tonnes of rice per day.

The group has stretched its network of farming cooperativesto An Giang where they have been engaged into cultivation of 30,000 hectares ofrice. It expects to further expand the network in the future, with a focusplaced on high-quality varieties, such as Japonica, Jasmine, ST21, ST24, andST25.

Firms must pay more attention to branding as well-brandedproducts can fetch 10 – 20 percent higher than those not produced by abrand name, said Nguyen Ngoc Nam, President of the Vietnam Food Association./.
VNA

See more

A production line for electrical wires at Bandai Vietnam Co., Ltd., in Bo Trai Industrial Park in Hoa Binh ward of Phu Tho province. (Photo: VNA)

High-quality FDI expected to drive new growth model

The resolution calls for a shift in development mindset, positioning FDI as a key driver of growth model transformation, with a focus on quality, value addition and continuous improvement of intrinsic capacity and self-reliance of the economy. Many experts and businesses believe the policy provides a timely strategic boost, helping Vietnam to capitalise on the ongoing global supply chain realignment.

Workers produce sportswear at AMPFIELD (Vietnam) Co., Ltd. in the Tan Binh Industrial Park, Ho Chi Minh City. (Photo: VNA)

Ho Chi Minh City shifts focus to new-generation FDI

Ho Chi Minh City is currently home to 20,259 FDI projects with total registered capital of nearly 142 billion USD from 152 countries and territories. In the first half of 2026, the city attracted more than 6.8 billion USD, fulfilling 62% of its annual target.

A shopper at a supermarket in Hanoi. (Photo: VNA)

Supermarkets expand promotion of OCOP, Vietnamese products

The campaign is expected to stimulate domestic consumption, boost retail sales, support economic growth, promote Vietnamese brands and encourage consumers to prioritise locally made products while attracting international visitors via shopping events.

Vietnamese Ambassador to Brazil Bui Van Nghi speaks at the seminar. (Photo: VNA)

Vietnam, Brazil seek ways to promote trade, investment cooperation

Vietnamese Ambassador to Brazil Bui Van Nghi informed that two-way trade reached 4.22 billion USD in the first six months of 2026, up 16.8% year-on-year. Brazil's exports to Vietnam exceeded 2 billion USD, rising 16.6%, while its imports from Vietnam totalled about 2.11 billion USD, an increase of 17%.

Wave Alpha, Honda Vietnam’s best-selling manual motorcycle model each month. (Photo: Bnews/VNA)

Honda Vietnam posts strong car sales growth, leads motorcycle market

The company sold 172,299 motorcycles in June, up 4.7% from the same month last year, highlighting steady consumer demand even as the market gradually shifts towards greener transport options. For the first six months of 2026, motorcycle sales reached 515,743 units, up 0.6% year-on-year.