On August 21, the provincial Department of Culture, Sports and Tourism held a welcome ceremony at Ha Long International Cruise Port for a group of 600 visitors travelling under the MICE model.
Vietnam MICE EXPO 2025, the country’s largest event in the MICE sector, will be held on September 26 in Hanoi under the theme “Heritage & Technology in the New Era,” expecting over 800 businesses and 1,500 delegates.
In the first three months, the province welcomed 2.6 million visitors, including 152,000 foreigners, up nearly 14% and 17% year-on-year, respectively. Tourism revenue surpassed 7 trillion VND, marking a year-on-year rise of 16%.
The tourism sector of the central city of Da Nang has intensified its promotion and marketing efforts to attract more tourists from key target markets including China, Japan, India, Malaysia, and Indonesia, according to Director of the municipal Department of Tourism Truong Thi Hong Hanh.
MICE tourism (Meetings, Incentives, Conferences, and Exhibitions) is a growing global trend, attracting high-spending visitors. In Vietnam, MICE tourism is still relatively new and requires comprehensive investment in services, accommodations, and skilled labour to fully tap its potential.
To achieve sustainable development of MICE tourism, the Director of the Institute for Tourism Development Research stressed the importance of creating professional policies for this specialized segment.
The central city of Da Nang is setting its sights on becoming the leading destination for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism in Southeast Asia, with various promotion activities this year.
A delegation of the Goyang Convention and Visitors Bureau of the Republic of Korea (RoK)’s Gyeonggi province, led by President of its Tourism Subcommittee Kong Sunae, paid a working visit to Dak Lak on August 15 to explore cooperation opportunities with the Central Highlands province.
The central coastal city of Da Nang has so far this year welcomed more than 1,200 visitors under the meetings, incentives, conferences and exhibitions (MICE) tourism.
Despite impacts from the COVID-19 pandemic, the number of tourists to Hanoi has so far surpassed the target for the whole year, thanks to the city’s efforts to provide attractive and high quality products.
The tourism sector of the northern coastal province of Quang Ninh is diversifying its products based on local advantages with a focus on enhancing tourists’ experience towards the goal of becoming a four-season destination.
Hanoi has welcomed an estimated 10.6 million visitors in the first seven months of this year, an increase of 3.6 times over the same period last year, according to the municipal Department of Tourism.
The Korea Tourism Organisation (KTO) in Vietnam held an event on June 22 to set up connections with Vietnamese travel management agencies and businesses to promote the growth of MICE (Meetings, Incentives, Conventions, and Exhibitions) tourism after COVID-19 is put under control.
Although Vietnam has opened its doors to international tourists, formidable challenges remain in the non-smoke industry, requiring further efforts to accelerate recovery, according to insiders.
Da Nang city, a travel hub in central Vietnam, has just welcomed 720 visitors under MICE program (meetings, incentives, conferences, and events) at the municipal international airport.
Da Nang city, a travel hub in central Vietnam, welcomed the first 500 MICE tourists on December 10 after a long social distancing period triggered by the COVID-19 resurgence.
MICE tourism is considered to have major benefits for Vietnam as well as many other countries. But as COVID-19 has severely devastated the green economy, how will MICE recover in the future?
Thousands of representatives from tourism management agencies and enterprises gathered in the northern province of Ninh Binh on April 15 to discuss ways to promote domestic tourism.
