Mobile phone promotions areundercutting competition and leading to inactive phone numbers and awaste of digital resources, Government sources say.
The problem has led to the formation of a draft management plan by theMinistry of Information and Communications to control mobile phonepromotions and reduce the “chaos” in the market.
The draft plan puts a limit of 90 days a year on which mobile phonepromotions can be run and a limit of 45 days on each promotion.
In also mandates that mobile networks must maintain the quality oftheir services during promotions and the information given tosubscribers must comply with regulations.
Under the draft plan, minimum charges set by the Government may not bereduced and any promotion reduction may not exceed 50 percent of theservice’s total value.
The ministry has called for comment on the draft management plan whichis expected to become the final plan by the end of the month.
Ministry telecom department head Pham Hong Hai said close management ofmobile promotions aimed to create healthy completion.
While promotion programmes attracted users, Hai said, they were tendingto be used to undercut competitors and had led to and crease in thenumber of inactive subscriptions, resulting in a waste of digitalresources.
Changes had already been made to the promotions regulations. At the endof last year, mobile operators were limited to 50 percent promotionsfor pre-paid cards, instead of 100 percent or more before.
The Ministry of Industry and Trade said the country’s telecommunicationmarket was in chaos because of promotion “races” to attract subscribersto domestic networks./.
The problem has led to the formation of a draft management plan by theMinistry of Information and Communications to control mobile phonepromotions and reduce the “chaos” in the market.
The draft plan puts a limit of 90 days a year on which mobile phonepromotions can be run and a limit of 45 days on each promotion.
In also mandates that mobile networks must maintain the quality oftheir services during promotions and the information given tosubscribers must comply with regulations.
Under the draft plan, minimum charges set by the Government may not bereduced and any promotion reduction may not exceed 50 percent of theservice’s total value.
The ministry has called for comment on the draft management plan whichis expected to become the final plan by the end of the month.
Ministry telecom department head Pham Hong Hai said close management ofmobile promotions aimed to create healthy completion.
While promotion programmes attracted users, Hai said, they were tendingto be used to undercut competitors and had led to and crease in thenumber of inactive subscriptions, resulting in a waste of digitalresources.
Changes had already been made to the promotions regulations. At the endof last year, mobile operators were limited to 50 percent promotionsfor pre-paid cards, instead of 100 percent or more before.
The Ministry of Industry and Trade said the country’s telecommunicationmarket was in chaos because of promotion “races” to attract subscribersto domestic networks./.
