More Vietnamese products sold at Singapore’s outlets

Some 40 Vietnamese products, including popular favourites such as coffee, pho, dragon fruit and seafood, have been featured all FairPrice outlets in Singapore during the Vietnam Fair.
Some 40 Vietnamese products, including popular favourites such as coffee, pho, dragon fruit and seafood, have been featured all FairPrice outlets in Singapore during the Vietnam Fair.

Co-organised by the NTUC FairPrice and the Vietnam Embassy, the fair is running at more than 120 FairPrice outlets, including Finest and Xtra stores, from May 29 to June 11.

At the launching ceremony, Chairman of NTUC FairPrice Ng Ser Miang said that Vietnam is “increasing its significance in the global trade. It is known for its exports of commodities like rice, coffee and cashew just to name a few.

“In 2007, FairPrice made a strategic decision to import Vietnamese rice as part of our approach to diversity food sources,” he added.

He told Vietnam News Agency’s Singapore-based reporter that “the popularity of Vietnamese rice has increased significantly year on year and it currently makes up 20 percent of the total rice purchases at FairPrice”, adding, Vietnamese rice, as well as mango and seafood “are really excellent”.

NTUC FairPrice increased its selection of Vietnamese products by almost 30 percent from last year to include some 400 Vietnamese products across 40 categories.

Also last year, NTUC FairPrice entered into a joint venture with Saigon Co-op in establishing a Saigon Co-op-Xtra in Ho Chi Minh City, which, the NTUC Chairman said, “is doing well in the first year of operation” and that’s why NTUC FairPrice is “looking more stories” in the city.

According to Singapore’s statistics, coffee, tea, seafood and rice remained Vietnam’s top-ten exports to Singapore.

In the first quarter of this year, Vietnam exported 753 million SGD worth of products to the City-State, increasing 8.8 percent over the same period last year.-VNA

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