Source: Vietnam+
The society, under the Ho Chi Minh City Tourism Association, brings together businesses, organisations, and individuals operating tourist transportation, restaurant boats, travel agencies, and other waterway tourism services.
The province is transforming its natural and cultural assets into key drivers of economic growth, aiming to make tourism a major pillar of its economy in the coming years.
Sun Signature is Sun Group’s first and only integrated loyalty programme, powered by Amadeus, the world’s leading provider of travel, aviation and loyalty solutions. Widely regarded as the “Ferrari” standard in loyalty technology, the platform underpins some of the industry’s most sophisticated loyalty ecosystems globally.
The move comes shortly after Soi Sim beach became the only Vietnamese beach included in the 2026 Corona Beach 100, an annual global guide recognising the world's top 100 beaches, compiled by the US-based Corona organisation in collaboration with international tourism experts.
Vietnam is represented by national flag carrier Vietnam Airlines and tourism businesses from Da Nang, Hoi An, Mui Ne and Phu Quoc, showcasing a range of travel products aimed at capturing growing summer demand.
According to the Quang Tri provincial Department of Culture, Sports and Tourism, Agoda recently unveiled Asia's Hidden Nature Retreats for 2026, featuring places that offer visitors opportunities to unwind, restore mental well-being and recharge amid tranquil natural surroundings.
Under the agreement, The Ascott Limited will operate four brands within Sun Group’s developments, including The Crest Collection in Ho Chi Minh City, alongside Ascott, lyf and HARRIS at Ong Quan mountain Ecotourism Mixed-Use Urban Area in Sunset Town, Phu Quoc. Notably, lyf and HARRIS will make their debut in Vietnam through this partnership.
The publication highlighted Mui Ne's stable winds from November to March, wide sandy beaches and diverse water conditions, making it suitable for both beginners and experienced riders.
Ninh Binh’s green tourism efforts have gained increasing international recognition. In 2025, the Trang An Landscape Complex received Tripadvisor’s prestigious “Best of the Best” award, placing it among the top 1% of destinations worldwide. Tam Coc–Bich Dong and Bai Dinh Pagoda were also ranked among the world’s top 10% most popular destinations.
For many years, the RoK has remained one of Vietnam’s largest international tourism markets. As travel demand between the two countries continues to grow strongly, Sun Group’s first participation at SITF is seen as a significant step in both the group’s international tourism promotion strategy and Vietnam’s broader efforts to attract global travelers.
Far from the bustle of mass tourism, the area captivates visitors with its pristine beauty, unhurried pace of life and legends passed down through generations.
During the first five months of the year, international arrivals reached a record 10.6 million, the highest figure ever recorded for the period.
Vietnam aims to welcome 25 million international visitors and 150 million domestic travellers in 2026. Alongside the sector’s efforts, strong, responsible and innovative media engagement is expected to play a key role in helping the country achieve its tourism growth ambitions and enhance its position on the global tourism map.
Under a newly issued plan by the Ministry of Culture, Sports and Tourism, the story bank will serve as a central repository of content to be disseminated across multimedia platforms, helping bring Vietnam’s culture, people and development achievements to audiences worldwide.
Traveloka data showed strong growth in domestic travel demand during June and July, driven by beach holidays, urban getaways and event-based tourism.
For the remainder of the year, Quang Ninh province plans to host a series of major events as it works to fulfil its target of welcoming 22 million visitors, including 5.2 million foreigners, and generating 65 trillion VND in tourism revenue.
To strengthen state management of outbound travel services, VNAT urged tour operators to strictly comply with regulations governing tourism, immigration and related legal provisions.
Da Nang has continued to promote MICE tourism through support policies and destination marketing initiatives. In 2026, it expanded its MICE promotion programme under the theme “Da Nang – Elevating the MICE Tourism Experience”, offering broader incentives for domestic and international visitors.
Vietnam has consistently been recognised by international organisations and tourism awards for its diverse landscapes, rich cultural heritage, low travel costs, and improving tourism infrastructure.
Enhancing service quality, improving workforce skills and accelerating digital transformation will be crucial to strengthening the competitiveness of Vietnam’s tourism industry.
