Nearly 200 businesses join hands to promote tourism in north-central region

Nearly 200 enterprises nationwide have teamed up to develop new tourism products and accelerate the recovery of the tourism sector in the north-central region after the COVID-19 pandemic.
Nearly 200 businesses join hands to promote tourism in north-central region ảnh 1Visitors at Huong Tich Pagoda in Can Loc district, the central province of Ha Tinh. (Photo: VietnamPlus)

Hanoi (VNA) – Nearly 200 enterprises nationwide have teamed up to develop new tourism products and accelerate the recovery of the tourism sector in the north-central region after the COVID-19 pandemic.

Nguyen Ngoc Tan, chairman of the tourism club of young entrepreneurs, said the club is set to help its members in business and form a nationwide network, targeting both high volume and value.

It promotes ethics, business culture, social responsibility and national spirit, as well as the pioneering role of young entrepreneurs, he added.

Last year, although there were still difficulties caused by the pandemic, the firms worked hard to promote domestic tourism and expand the market, he said, adding that the club will step up cooperation with localities and organisations this year to attract investment and offer new products, contributing to turning the industry into an economic spearhead.

Nearly 200 businesses join hands to promote tourism in north-central region ảnh 2Huong Tich Pagoda dates back to the 13th century. (Photo: VietnamPlus)

Notably, it will focus on connecting young entrepreneurs and enterprises to create a firm “alliance” in service of the sector’s recovery and development, Tan continued.
 
A trip to the “Lang ca go” (wooden fish village) in Quynh Doi village, the central province of Nghe An, the homeland of late President Ho Chi Minh, from January 15-16 marked the first activity of the “alliance” this year, with the participation of nearly 200 representatives from state management agencies, local tourism associations, and travel firms across the country.

During the trip, the businesspeople learned about traditional culture, and visited relic sites associated with the beloved President, and other prominent figures like Ho Xuan Huong, one of Vietnam's most famous poets and known as 'The Queen of Nom Poetry', revolutionaryt Ho Tung Mau, and armed force hero Cu Chinh Lan.

After the tour, they participated in a conference on tourism promotion in the north-central region, during which they committed to working together to boost regional tourism development.

Pham Van Thuy, deputy head of the Vietnam National Authority of Tourism (VNAT), pointed to rosy signs of the tourism sector which significantly contributed to national economic growth last year.

Nearly 200 businesses join hands to promote tourism in north-central region ảnh 3An art performance staged in “Lang ca go” (wooden fish village) in Quynh Do commune, Quynh Luu district, Nghe An province. (Photo: VietnamPlus)


They agreed that efforts in market restructuring and product diversification are on the right track and prove the efficiency of the new visa policy and promotion activities, he said, noting that Vietnam’s tourism has been advanced both in reality and online.

The authority will further its support for localities and businesses, especially in technical issues, and create optimal conditions for young entrepreneurs to boost their creativity and pioneering role, the official pledged.

Over the past time, travel firms have stepped up the building of new tourism products, personnel training, connectivity and promotion activities in an effort to push ahead with tourism recovery, heard the conference.

Nearly 200 businesses join hands to promote tourism in north-central region ảnh 4A visitor in “Lang ca go” (wooden fish village) in Quynh Do commune, Quynh Luu district, Nghe An province. (Photo: VietnamPlus)

On this occasion, the participants witnessed the signing of cooperation documents between the club and localities and units, and between its members and enterprises in the central provinces of Nghe An and Ha Tinh.

2023 was a successful year for the tourism sector with a large number of visitors and enhanced reputation in the world arena, according to insiders.

Last year, the country received 12.6 million foreign arrivals, 3.5 times higher than in 2022, exceeding the target set at the beginning of the year by 57%.

The number of domestic tourists hit 108 million, 5.85 higher than the target. The sector’s revenue was estimated at 27 billion USD, surpassing the goal by over 3% and equivalent to 90% of the figure recorded in 2019.

Nearly 200 businesses join hands to promote tourism in north-central region ảnh 5Ca tru singing at the Nguyen Cong Tru relic site. (Photo: VietnamPlus)

In the year, Vietnam's tourism was highly evaluated internationally, receiving many awards from the World Travel Awards, including the World’s Leading Heritage Destination 2023 for the fourth time and Asia’s Leading Destination.

Many localities of Vietnam were honoured. Notably, the capital city of Hanoi won the “Asia's Leading City Destination 2023” and "Asia's Leading City Break Destination 2023” awards. Meanwhile Ho Chi Minh City won “Asia’s Leading Business Travel Destination” and “Asia's Leading Festival & Event Destination 2023” awards./.

VNA

See more

Vietnam welcomes nearly 2 million international visitors in August, up 19.7% from July and 18.4% year-on-year. (Illustrative photo: VNA)

Vietnam tourism maintains strong growth, expands international markets

The National Statistics Office under the Ministry of Finance reported that Vietnam welcomed nearly 2 million international visitors in August, up 19.7% from July and 18.4% year-on-year. The figure represented 63.6% of the tourism sector’s full-year target of 25 million arrivals.

News website news.ru reports that the number of Russian visitors to Vietnam could reach a historic record of 1.5 million in 2026. (Photo: VNA)

Russian arrivals to Vietnam forecast to reach record high

Russian arrivals to Vietnam surpassed 1 million in the first eight months of 2026, representing a remarkable 165.7% increase year-on-year. This was the highest growth rate among Vietnam’s major international tourist markets.

Secretary of the Party Central Committee and Deputy Prime Minister Pham Thi Thanh Tra speaks at the conference. (Photo: VNA)

Vietnam moves to make tourism a true new growth driver

Resolution No. 26-NQ/TW, issued on August 22, sets out a new vision, with a focus on fundamentally renewing the mindset, methods and approaches to tourism development and governance, shifting from quantity to quality and increasing the sector’s contribution to the national economy.

Tourists visit Golden Bridge in Da Nang city in the rainy season. (Photo: hanoimoi.vn)

Turning rainy season into tourism opportunity

Seasonality has long been a challenge for Vietnam’s tourism industry. In many localities, tourism peaks in summer but visitor numbers fall during the rainy months. Destinations are now seeking to restructure their tourism ecosystems and develop products that can operate year-round.

A pot of Mi Quang (Quang noodles). (Photo: VNA)

Da Nang promotes distinctive cuisine as key tourism attraction

As travellers increasingly seek authentic local experiences, the central coastal city of Da Nang is stepping up efforts to integrate cuisine into tourism itineraries, linking culinary promotion with destination branding and cultural preservation.

Flower vendors form a distinctive feature of Hanoi’s autumn. (Photo: VNA)

Hanoi builds four-season tourism appeal

Hanoi’s tourism events are increasingly designed to inspire exploration beyond individual festivals. At the Hanoi Tourism Gift Festival, for instance, visitors can make handicrafts with artisans, explore destinations through virtual reality and discover new tours and tourism stimulus programmes.

A view of the Lo Lo Chai community tourism village in Tuyen Quang province (Photo: VNA)

Vietnam taps community tourism potential for sustainable development

The tourism market is shifting from sightseeing towards living and connecting with destinations. Visitors increasingly seek authentic and locally rooted experiences, interaction with local people, culture and nature, as well as small-group and personalised trips with limited environmental impact and clear benefits for communities.

Delegates press the button to launch the “Phong Nha – Hue Ancient Capital: World Heritage Journey” tourist train. (Photo: VNA)

Tourist train linking Phong Nha and Hue heritage sites launched

The 190-km route runs between Hue, Dong Ha, My Trach, Dong Hoi and Tho Loc stations, giving travellers access to destinations including the Complex of Hue Monuments, Quang Tri Ancient Citadel, Vinh Moc Tunnels, Hien Luong–Ben Hai historical site and Phong Nha-Ke Bang National Park.

International tourists visit Hoi An Ancient Town in Da Nang city. (Photo: VNA)

Tourism ready for National Day holiday, eyes year-end acceleration

A range of cultural and artistic activities will be held during the holiday. In Da Nang, the “Hoi An Memories” show will present its “Flag Hat” version from August 26 to September 2. Phu Quoc will host the “The Memory of Flowers” exhibition, while Thanh Hoa will organise the Sam Son Kite Festival 2026 from August 30 to September 1.

Businesses introduce their tourism products at the 20th International Travel Expo Ho Chi Minh City. (Photo: VNA)

Vietnam ready to create new momentum for regional, global MICE tourism

Vietnam has consistently identified tourism as a spearhead economic sector, Deputy PM Pham Thi Thanh Tra stressed, adding that in the new development era, with the need for rapid and sustainable growth and a stronger national position, MICE should be positioned as a strategic tourism product, targeting high-quality visitors while generating additional momentum for trade and investment and enhancing national competitiveness.