New brand enters local dairy market

The first milk production project in the northern central region on Dec. 26 launched its maiden product line TH True Milk on the local market.
The first milk production project in the northern central region on Dec. 26 launched its maiden product line TH True Milk on the local market.

The production project of TH Milk Company has an investment of 1.2 billion USD.

The company has imported 10,000 cows from New Zealand, Uruguay and Canada, and produced pure milk processed by equipment and advanced technology from Israel.

Its production plan until 2012 calls for TH Milk to have 45,000 cows and a plant capacity of 500 million litres of milk a year. By 2017, it aims to have 137,000 cows on its farms.

The farms and the milk plant are based in the province's remote Nghia Dan district, an area that many experts mistakenly thought did not have the right natural conditions for dairy farming.

"Raising a cow can benefit farmers more than one hectare of rice cultivation can. I believe this milk project will change the local rural facade and economic structure," Deputy Prime Minister Truong VinhTrong said at the launch ceremony.

Thai Huong, general director of Bac A Bank, the project investor, said the economy would benefit from the project. At the ceremony, the company donated 9 billion VND (418,604 USD) to build a cemetery for local war martyrs and offered milk valued at 3 billion VND (139,534 USD) to local poor children./.

See more