Optimising culinary culture helps boost Hanoi’s tourism

Possessing time-honoured and diverse culinary quintessence, Hanoi is advised to pay greater attention to enhancing the value of local culinary culture, turning it into a tourism product to attract more visitors.
Optimising culinary culture helps boost Hanoi’s tourism ảnh 1Hanoi beef noodle (Photo: VNA)
Hanoi (VNA) – Possessing time-honoured and diverseculinary quintessence, Hanoi is advised to pay greater attention to enhancingthe value of local culinary culture, turning it into a tourism product toattract more visitors.

Hanoi’s typical dishes include nem (spring rolls), pho(noodle), Vong village young rice, cha ca (grilled fish), bun oc (snail noodle),banh tom Ho Tay (West Lake shrimp cake), banh cuon Thanh Tri (Thanh Tri steamedrice rolls), xoi Phu Thuong (Phu Thuong steamed sticky rice), banh day Quan Ganh (Quan Ganhround glutinous rice cake).

Many dishes have been honoured by foreign tourism websites and included in thetravel guide for visitors to Hanoi. Particularly, the famous travel siteTripadvisor named Hanoi as one of the top 25 culinary destinations in the worldin 2022. In 2023, three restaurants in Hanoi were awarded with Michelinstars, and 45 others honoured at the Michelin Guide Ceremonyevent held in June in Hanoi.

According to the Hanoi tourism orientations until 2030, the city will diversifyits culinary products, focusing on developing night food tours and culinarycraft villages, along with a system of restaurants to serve visitors.

The city will build a Food Tour map for visitors, making it easier for them toexplore the local cuisine themselves, while strengthening food safety control.

A series of activities will be held to promote Hanoi culinary culture values todomestic and foreign tourists, along with an annual event to popularise the Hanoicuisine and an annual Hanoi culinary festival.

Optimising culinary culture helps boost Hanoi’s tourism ảnh 2Vong village young rice is a specialty of Hanoi in Autumn. (Photo: VNA)
Currently, the Vietnam Culinary and Cultural Association(VCCA) is building a project to develop Vietnam’s culinary cuisine into anational trademark, with the collection of 1,000 typical dishes of Vietnam andthe transformation of a culinary database into an online Vietnam food map andan online Vietnamese cuisine museum. Thanks to this project, Hanoi’s cuisine isexpected to become more popular to domestic and foreign food lovers.

VCCA Chairman Nguyen Quoc Ky said that the proper development of the culinaryculture will help boost tourism growth, luring more visitors to Vietnam andthus enhancing the competitiveness of Vietnamese tourism in the world arena.

Experts held that in order to optimise Hanoi’s potential ofculinary culture, it is crucial to make systematic investment and encourage theengagement of management agencies, travel firms as well as local residents inthe work./.
VNA

See more

Several Vietnamese tourism products are introduced to visitors at the fair. (Photo: VNA)

Vietnam captivates visitors at Algeria tourism fair

Vietnam displays large photographs of renowned destinations such as Hoan Kiem Lake, Trang An Landscape Complex, Phong Nha-Ke Bang National Park, Hoi An Ancient Town, Ban Gioc Waterfall and the terraced rice fields of Mu Cang Chai at the International Tourism and Travel Fair (SITEV 2026) in Algeria.

Sun PhuQuoc Airways opens the gateway for the world to experience the paradise Phu Quoc. (Photo: Sun Group)

US media outlines what makes Phu Quoc Southeast Asia’s most sought-after destination

According to TTW, Phu Quoc is emerging as "one of the most desired destinations in Southeast Asia" due to a rare convergence of pristine natural beauty and a heavily invested, modern tourism ecosystem. From sweeping white sands and turquoise waters to global-class resort and entertainment complexes, the island is drawing an increasing number of international travelers seeking an experience that seamlessly balances luxury with a rich local identity.

Local culture makes Vietnamese destinations appealing. (Photo: VNA)

Vietnam targets tourism breakthrough by filling gaps

Industry officials said advances in sci-tech, innovation and digital transformation are already wrenching tourism away from a bulk-volume model toward one built on data, customised experiences and smart governance. Deeper global integration is further widening market access, tightening value chain links and sharpening Vietnam’s destination brand.

The 7 Wonders Day will be held on July 7 to celebrate Ha Long Bay as one of the best known world natural heritage site. (Photo: courtesy of Ha Long Bay - Yen Tu World Heritage Management Department)

7 Wonders Day to spotlight UNESCO heritage jewel Ha Long Bay

A special event entitled 7 Wonders Day with a series of attractions and experiences for both residents and visitors will be held in Ha Long city, Quang Ninh province, on July 7 to honour the elected New 7 Wonders of the World and Nature.

Con Co “steel island”: a green gem in the open sea. (Photo: VNA)

Con Co “steel island”: a green gem in the open sea

Unlike well-established destinations, this small island quietly preserves its layered heritage: tens-of-thousands-year-old basalt formations, pristine tropical forests and enduring wartime memories. Together, they create a distinctive “green gem” in the open sea, subtle yet captivating enough to hold any visitor.

The Hue–Da Nang “Central Heritage Connection” train takes passengers along one of Vietnam’s most spectacular coastal railway routes. (Photo: nhandan.vn)

Heritage rail journey brings new identity to central Vietnam tourism

The heritage train offers passengers not only a means of transport, but also a sense of connection linking destinations across central Vietnam, tourism with transport, and nostalgic memories with contemporary experiences. While older travellers are reminded of journeys from decades ago, younger passengers and international visitors are discovering a greener, culture-rich way to explore the region.

Many Vietnamese travellers love to plan the trip by themselves even when it requires a lot of time. (Photo courtesy of Booking.com)

Vietnamese travellers enjoy planning for trips

The Booking.com’s Travel Trends 2026 data revealed that a growing number of Vietnamese travellers, about 74% of respondents, are channelling “Main Character Planning Energy”, where planning and booking is just as enjoyable as the trip itself.

Hai Tac Island in An Giang province is increasingly attractive to visitors. (Photo: VNA)

Slow travel increases connections, reshapes tourism trends

Rather than rushing to “check in” at as many attractions as possible, slow travel allows visitors to immerse themselves in local life. Travellers may spend time wandering through a highland market, learning to cook a traditional dish, cycling around a coastal fishing village, or simply enjoying the tranquil rhythm of life in the countryside.

Sunlight streams into the Dinosaur Eye while visitors join the Son Doong adventure tour (Photo: VNA published)

Quang Tri province boosts tourism promotion through international television, films

A special documentary on Son Doong Cave, the world’s largest cave, was aired on March 29 in the renowned “60 Minutes” programme of CBS News. The report retraced the discovery of Son Doong Cave and years of expeditions conducted by the British Cave Research Association, offering global audiences a comprehensive look at the cave through scientific, historical and human perspectives.