OVs help popularise Vietnamese products

The more than 5 million Vietnamese people living and working in 130 countries have helped bring Vietnamese goods, especially farm produce, to the world.
OVs help popularise Vietnamese products ảnh 1Vietnamese products exhibited at Foodex Japan 2022 (Photo: Ministry of Industry and Trade)
Hanoi (VNA) – The more than 5 million Vietnamese people livingand working in 130 countries have helped bring Vietnamese goods,especially farm produce, to the world.

The consumer market of Vietnamese products in the world isincreasingly expanding. In addition to the efforts to standardise the quality ofproducts and the capacity to exploit the market of Vietnamese enterprises,there is also a significant contribution by the Vietnamese community in thehost countries. This is also considered an important factor that helps Vietnamesegoods to reach further and gain a firm foothold in major markets around theworld.

According to Nguyen Le Quoc Tuan, general director of SongHuong Foods specialising in exporting Vietnamese specialties to the US, thecompany’s export activities have been more favourable as it gets help with proceduresto apply for a certification from the US Food and Drug Administration (FDA).

One of the reasons for its export of homegrown specialtiesto expand in the US market is the clips of Vietnamese cuisine beingwatched a lot by expatriates, Tuan said, adding that the enterprise itself has also actively propularised products to the overseas Vietnamese (OV) communitythrough social networks.

Nguyen Ngoc Luan, Manager of Global Trade Link Co., Ltd. whichis exporting fruit-flavoured coffee and fruits to Australia, the US and theRepublic of Korea, said that initially, his company chose distribution partners.However, they did not care about Vietnamese brands, so despite a lotof marketing costs, the firm’s strategy failed.

After that, the company shifted to cooperate withoverseas Vietnamese-owned businesses in the host countries. To date, 80% of thecompany's partners abroad are OV, and its cooperation indistribution of goods is very convenient. Notably, there is a major distributorin Europe that imports not only coffee but also pomelo and coconut from Vietnam,stated Luan.

Speaking at a hybrid conference on the role of OVcommunities in the “Vietnamese people prioritise made-in-Vietnam goods”campaign held in Ho Chi Minh City in late June, Pham Viet Hung, director of thedepartment for economic, scientific and technological relations at the ForeignMinistry’s State Committee for OV Affairs, stressed that Vietnamese goods areimported into other countries mainly by foreign firms.

Given this, it is necessary to set up networks andassociations of OV entrepreneurs to promote the distribution of Vietnamesegoods in foreign markets and prevent market risks, he noted, adding thatconnection should also be boosted to organise more business forums in othercountries to expand the presence of made-in-Vietnam goods in the world.

Vietnamese Trade Counsellor in Australia Nguyen Phu Hoa saidthat the Vietnamese Embassy is working to diversify trade promotion programmesand coordinating closely with Vietnamese firms to step up marketing goods fromthe country, especially agricultural products and apparel, in Australia.

At the event, representatives of OV associations andentrepreneurs affirmed that the OV communities are always interested in andwant to use Vietnamese goods, and that they are ready to help advertise andestablish distribution networks for made-in-Vietnam items in their hostcountries.

They also suggested some measures to promote the export ofVietnamese goods to global markets./.
VNA

See more

Representatives from industry associations share insights on Vietnam’s market trends. (Photo: VNA)

Vietnam, Thailand boost industrial trade exchange

Trade between Vietnam and Thailand reached 20.18 billion USD in 2024, up 6.4% year-on-year. Thailand remained Vietnam’s top ASEAN trade partner, accounting for 24% of its total trade with the bloc.

Representatives from Lao and Vietnamese agencies at the signing ceremony. (Photo: VNA)

Vietnam, Laos strengthen energy cooperation

A 1,200 MW wind power plant in Nong district, Laos’ Savannakhet province is expected to export 1,526 kWh to Vietnam annually once its first phase completes by the end of 2027, and additionally 1,112 million kWh per year after its second phase becomes operational in 2030./

A view of the Hanoi skyline. While rental properties continue to be in demand, there has also been a notable rise in the number of foreigners looking to buy houses. (Photo: VNA)

Housing demand from foreigners in Hanoi rises

Over several years, Hanoi has increasingly become an attractive destination for foreign workers, with approximately 10,000 new foreign workers are granted licences to work in the city each year.

A high-tech corn, sorghum and grass farm in Nghe An province (Photo: VNA)

Realising circular economy to achieve sustainable development goals

Developing a circular economy has been recognised as one of the priority directions to achieve overarching goals such as waste management, efficient resources utilisation, environmental protection, disaster prevention, and climate change adaptation in the country's next development phase.