Phuc Long to open first-ever store in US this month

Before Phuc Long, TNI King Coffee opens its first coffee store in the US in May. (Photo: Diendandoanhnghiep.vn)

Hanoi (VNA) – Phuc Long Coffee & Tea has announced it will launch its first store in the US this month, two months after its Vietnamese peer, TNI King Coffee opened its first coffee store in the American country.

Phuc Long is renowned for its signature coffee and tea drinks with bold flavor. Its US store will be located in Garden Grove, California, the brand said on its Facebook page.

Set up in the Central Highlands province of Lam Dong in 1968, Phuc Long expanded into the retail beverage business in 2012 from its three traditional stores in Ho Chi Minh City in the 1980s. Currently, the firm has 60 stores in HCM City and seven in other localities.

TNI King Coffee’s California store, meanwhile, is the second overseas store of the café chain which operates more than 50 outlets in Vietnam. It serves a full range of traditional Vietnamese coffee, such as filter coffee, iced coffee and iced milk coffee, with beans imported from Vietnam and around the world with the ingredients of TNI King Coffee's specialty roasted and ground products

Vietnamese beverage chains have been strategically seeking opportunities and preparing themselves to branch out overseas over the last decade in the face of increasingly stiff competition in the domestic market.

The US is deemed a promising market for the Vietnamese companies as it is home to more than 2.2 million Vietnamese-Americans./.

VNA