Proper strategies needed to boost aquatic exports to China

Aquatic product exporters should devise proper strategies to make inroads into to China – a potential but choosy market, experts said at a workshop held in Ho Chi Minh City on August 30.
Proper strategies needed to boost aquatic exports to China ảnh 1Proper strategies needed to boost aquatic exports to China (Illustrative image. Source: VNA)

HCM City (VNA) –
Aquatic product exportersshould devise proper strategies to make inroads into to China – a potential butchoosy market, experts said at a workshop held in Ho Chi Minh City on August30.

To export aquatic products to the market,businesses must be on the list of manufacturers recognised by Chineseauthorities and their products must receive the host’s quality certificates,said Dang Ngoc Sam Thuong, Supply Chain Manager at Amanda Foods Vietnam.

Tran Van Linh, Chairman of the Thuan PhuocSeafood Joint Stock Company in the central coastal city of Da Nang, China islikely to become the largest shrimp importer of Vietnam in the future.

According to deputy director of the VietnamAssociation of Seafood Exporters and Producers (VASEP)’s Training and TradePromotion Centre Le Hang, Vietnam’s aquatic product export to China continuedto grow through years from 152 million USD in 2007 to 860 million USD in 2016with strong growth recorded in shrimp and tra fish exports.

Deputy head of the Foreign Trade Departmentunder the Ministry of Industry and Trade Nguyen Phu Hoa said Chinese customersprefer high-quality products. 

Therefore, businesses need effective strategiesto develop their brand names, thus promoting exports to this market, hesuggested.

Yang Yong, Chairman of the managing board of theGuangzhou Nutriera Biotechnology Co., Ltd. said Chinese consumers are willingto pay 20-30 percent higher than normal for imported products with highquality, safety and convenience.

Vietnam shipped 749 million USD worth of aquaticproducts abroad in August, bringing the total in the first eight months of 2017to 5.13 billion USD, up 18.1 percent from the same period last year.

According to the Ministry of Agriculture andRural Development, the largest buyers of Vietnamese aquatic products includedthe United States, Japan, China and the Republic of Korea, accounting for 55.6percent of total exports.

Export value to China showed the biggestincrease of 57.2 percent, followed by Japan (30.8 percent), the United Kingdom(30.1 percent), the RoK (28.8 percent), the Netherlands (25.3 percent) andCanada (20.7 percent).-VNA
VNA

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