Quang Nam keen to whip tourism into shape

COVID-19 has been largely brought under control around Vietnam thanks to appropriate containment measures being adopted by the Government nationwide, and the Prime Minister has ordered the quick implementation of a vaccination programme to halt the pandemic and create the conditions necessary for socio-economic development.
Quang Nam keen to whip tourism into shape ảnh 1Domestic tourists enjoying the beautiful Cu Lao Cham (Cham Islands). (Photo: guuvivu.com)

QuangNam, March 21 (VNS/VNA) - COVID-19 has been largely brought under controlaround Vietnam thanks to appropriate containment measures being adopted by theGovernment nationwide, and the Prime Minister has ordered the quickimplementation of a vaccination programme to halt the pandemic and create theconditions necessary for socio-economic development.

After undergoing a longperiod of closure and stagnation, however, the financial resources of tourismindustry players have run low and now, more than ever, they need assistance torecover and become a spearhead economic sector once more. Most tourismenterprises, travel agencies, and tourism service providers in central QuangNam province agree with such sentiments.

“To improve andintroduce travel products and services and stimulate tourism, we first need tofocus on the domestic market,” said President of the Quang Nam TourismAssociation Phan Xuan Thanh.

Quang Nam hasestablished tourism as a spearhead economic sector, with the goal of attractingover 12 million visitors, with half coming from overseas. Tourism currentlymakes up over 5 percent of gross regional domestic product  and has created 30,000 jobs. By 2030, QuangNam’s tourism sector will hopefully be the region’s spearhead economic sector,making up 7-8 percent of the GRDP and creating over 50,000 jobs.

TheQuang Nam Department of Commerce and Tourism was established in 1997, pavingthe way for the tourism sector’s strong development in the province.

But it only really“boomed” after Hoi An ancient town and My Son Sanctuary were recognised asworld cultural heritage sites by UNESCO in 1999.

Tourist numbers thenincreased dramatically, at an annual average of 20-25 percent, and attractivetourism models associated with islands, mountainous areas, community tourism,cultural tourism, other heritages, agricultural tourism, and craft villages alsobegan to take shape.

Events such as “OldQuarter Night”, “Streets without engine noise”, “A day as a farmer”, and “MỹSơn by night” also contributed to building Quang Nam’s tourism brand.

Besides the ever-popularHoi An, Quang Nam also boasts lesser-known destinations well worth a visit./.

VNA

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