Sunshine Group launched the house-selling app in January (Photo: cafef.vn) Hanoi (VNS/VNA) - Moreand more realty firms are using digital platforms to sell their products,driven by the Government's encouragement to develop local digitaltechnology firms amid the COVID-19 pandemic.
“The application of technology in the real estate sector isforecast to be a prominent trend in 2020 and in the future,” said Pham Kim Xuan, a representative from realtyresearch firm Jones Lang Lasalle Vietnam (JLL).
Xuan said restricted travelduring the pandemic had made it difficult for traditional site inspections anddirect meetings, however, demand for land still increased.
To support the demand, more and more online platforms and realtyapps have popped up, offering virtual tours and onlinewebinars so customers can experience products from a distance.
According to technology experts, tech trends have helped realestate brokers approach customers, using big data to help brokers analysethe habits, preferences, predict the wishes of customers. From there, the targetaudience can be selected to have suitable approaches to make advertising moreeffective.
Pham Ngoc Thien Thanh, manager of marketresearch and development consulting for CBRE Vietnam, said: “The Industry 4.0is a global trend that helps the real estate market and other industries bedeveloped in a more comprehensive and efficient manner.”
With the VinID app, Vingroup attracted a number ofcustomers to transact real estate and make online payments without any physicalcontact.
Other realty firms such as LinkHouse Company or Khai Hoan Land also developed houseselling apps while realty brokerage sites such as youhomes.vn and batdongsan.com.vn developedspecial apps to attract buyers.
Nguyen Van Dinh, vice chairman of the Vietnam Association of Realtors,said technology was changing very fast, forcing firms to be readyto adapt.
“Marketing teams of realty firms need to be creative andconstantly update trends to have the best strategies to serve thecustomers to win the digital race," he said./.
