Business

Rice exporters urged to promote brand through safe production

The golden time for Vietnam to promote its rice brand will come once the country is able to promptly expand production of ST25 rice in line with a safe process, according to rice exporters.
Rice exporters urged to promote brand through safe production ảnh 1A large-scale rice field in the Mekong Delta (Source: www.sggp.org.vn)


Hanoi (VNA) – The golden timefor Vietnam to promote its rice brand will come once the country is able topromptly expand production of ST25 rice in line with a safe process, accordingto rice exporters.

Opportunities will be opened up for Vietnameserice to further access the European market as the EU-Vietnam Free TradeAgreement (EVFTA) became effective at the beginning of August.

The rice variety ST25 won the first prizein the 2019 World’s Best Rice Contest and is favoured by domestic consumers.

Major rice exporters from the Mekong Delta arestriving to meet demands of stringent markets.

The export price of Vietnamese five-percentbroken rice currently hits its peak in the past 10 years, standing at 473-477USD per tonne, announced the Vietnam Food Association on August 18.

This is also the first time that the priceof Vietnamese five-percent broken rice has been higher than that of Thailand.

Vietnam exported 3.9 million tonnes of ricein the first seven months of this year, earning 1.9 billion USD, according tothe Department of Agro Processing and Market Development under the Ministry ofAgriculture and Rural Development.

The export volume fell 1.4 percent but thevalue increased by 10.9 percent over the same period last year./.

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#rice brand #ST25 rice #rice exporters #EU-Vietnam Free Trade Agreement #EVFTA #Mekong Delta #five-percent broken rice #vietnamplus #Vietnam News Agency
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