Illustrative image (Photo: baoquangninh.com.vn) Hanoi (VNS/VNA) - All events at the Southeast Asian Games (SEA) willbe broadcast live on television and social media sites, organisers revealedduring a meeting in Hanoi on April 19.
The Vietnam Sports Administration announced their sponsorship consultant VietContent and Trading Joint Stock Company who will take care of marketing andfinding local and international sponsors for the 31st Games and 11th ParaGameswhich will be held later this year in the capital city and neighbouringprovinces.
Nguyen Quoc Hung from Vietcontent said the company would represent theorganisers to look for financial support which would help ensure thetournament’s success.
Vietcontent has built plans for the marketing project in which apart from livebroadcast on television as usual, for the first time in history supporterscould enjoy their beloved games live on social media and networks such as theOver-the-top app (OTT) and Facebook.
Vietcontent promises to bring interesting content about the two sporting eventsto the community while creating activities to connect sponsors and fans.
“The SEA Games will be the only sporting event of the year in the region withmore than 700 million people watching worldwide," said Hung, adding thatit would be an ideal opportunity for sponsors to reach customers and popularisetheir products.
"Statistics show that the number of people watching SEA Games isincreasing all the time. E-sport, for example, lured more than 100 millionfans. Not only regional channels but also international ones such as ESPN andStar Sports are also really interested in this Games.”
The SEA Games will be held from November 21 to December 2 with 40 sports whilethe ParaGames is on December 17-23 with 11 different sports. It will be thesecond time that Vietnam has hosted these biennial Games./.
The Vietnam Sports Administration announced their sponsorship consultant VietContent and Trading Joint Stock Company who will take care of marketing andfinding local and international sponsors for the 31st Games and 11th ParaGameswhich will be held later this year in the capital city and neighbouringprovinces.
Nguyen Quoc Hung from Vietcontent said the company would represent theorganisers to look for financial support which would help ensure thetournament’s success.
Vietcontent has built plans for the marketing project in which apart from livebroadcast on television as usual, for the first time in history supporterscould enjoy their beloved games live on social media and networks such as theOver-the-top app (OTT) and Facebook.
Vietcontent promises to bring interesting content about the two sporting eventsto the community while creating activities to connect sponsors and fans.
“The SEA Games will be the only sporting event of the year in the region withmore than 700 million people watching worldwide," said Hung, adding thatit would be an ideal opportunity for sponsors to reach customers and popularisetheir products.
"Statistics show that the number of people watching SEA Games isincreasing all the time. E-sport, for example, lured more than 100 millionfans. Not only regional channels but also international ones such as ESPN andStar Sports are also really interested in this Games.”
The SEA Games will be held from November 21 to December 2 with 40 sports whilethe ParaGames is on December 17-23 with 11 different sports. It will be thesecond time that Vietnam has hosted these biennial Games./.
VNA
