The Japanese cosmetics manufacturer Shiseido Co Ltd opened a production plant in Dong Nai province’s Bien Hoa City on Feb.2
Initially, the Vietnam plant will specialise in products for Japanese market, but in the near future it will target the Asian markets and all other world markets, according to Shinzo Maeda, president and CEO of Shiseido.
Shiseido had sent 15 Vietnamese employees to Japan for 5 month training courses on Japanese culture and Shiseido’s production technique, Maeda said.
With an investment of 42 million USD, the Vietnam plant, which will begin operation in April, will start by manufacturing men’s cosmetics, facial cleansers and hair styling agents for the Japanese market.
Located on 10ha in Amata Industrial Park, the plant aims to manufacture cosmetics products targeting the middle-income group in Asia, including China, where major growth is anticipated.
This is the first plant in the ASEAN and the 15 th production facility of Shiseido, which now has four plants in mainland China, three in France, three in the US and two in Taiwan./.
Initially, the Vietnam plant will specialise in products for Japanese market, but in the near future it will target the Asian markets and all other world markets, according to Shinzo Maeda, president and CEO of Shiseido.
Shiseido had sent 15 Vietnamese employees to Japan for 5 month training courses on Japanese culture and Shiseido’s production technique, Maeda said.
With an investment of 42 million USD, the Vietnam plant, which will begin operation in April, will start by manufacturing men’s cosmetics, facial cleansers and hair styling agents for the Japanese market.
Located on 10ha in Amata Industrial Park, the plant aims to manufacture cosmetics products targeting the middle-income group in Asia, including China, where major growth is anticipated.
This is the first plant in the ASEAN and the 15 th production facility of Shiseido, which now has four plants in mainland China, three in France, three in the US and two in Taiwan./.
